Patti Xuan

Digital Marketing and Content candidate with experience in social media operations, shortform content production, campaign support, and cross-cultural communication across education, media, fashion, and lifestyle sectors. Skilled in audience research, content planning, performance tracking, and visual storytelling across platforms. Currently studying MSc Global Media Industries at King's College London, with strong interest in digital marketing, social media strategy, youth culture, and APAC-facing brand communications.

Marketing & Operations Intern at ASEEDER International Education Programmes (2024-11 – 2025-02)

• Supported marketing planning and operational delivery for international academic programmes across Cambridge, Oxford, UAL and other UK institutions, serving 100+ students per programme
• Liaised with parents, schools, students and overseas partners to clarify requirements, manage information flow, and ensure smooth cross-stakeholder coordination
• Produced bilingual promotional materials, translated CN–EN documents, and developed presentation decks, activity timelines and budget plans

Sichuan Observation New Media Operations Intern at Sichuan Radio and Television (2024-09 – 2024-12)

• Produced and edited short-form content aligned with platform trends and audience behaviour, with selected posts generating 200,000+ engagements and contributing to 50,000+ follower growth
• Analysed reach, engagement and click-through data to produce weekly optimisation reports and inform content direction

Marketing Promotion Assistant Intern at Lenovo (2024-07 – 2024-09)

• Supported the organisation of training programmes and brand marketing events for Lenovo Idea Elite Camp, coordinating event materials, schedules and participant-facing communications
• Created visual assets and contributed to weekly WeChat articles, supporting brand storytelling and campaign delivery

Japanese Animation Original Drawings Exhibition Operations Intern at Virtual Idol Company (2024-06 – 2024-08)

• Supported exhibition setup, display coordination and lighting adjustments to enhance visitor experience and visual presentation
• Introduced artworks to visitors and handled on-site sales, contributing RMB 20,000+ in revenue through customer engagement and product storytelling

New Media Content Intern (Music & Fashion) at Shanghai Pangda Brick E-commerce (2023-11 – 2024-01)

• Independently managed end-to-end short-form video production, from scriptwriting and shooting to editing and publishing, creating multiple videos that each achieved 200,000+ likes
• Conducted audience, trend and competitor research to refine content positioning and messaging for music, fashion and lifestyle-related products
• Developed platform-native video concepts and social captions tailored to Gen Z audiences, improving content relevance and engagement potential

MSc in Global Media Industries – King's College London (2025-09)

BA in Advertising – Southwest Jiaotong University (2021-09 – 2025-06)