Paul Nethala

Salesforce Administrator with hands-on experience managing, configuring, and enhancing Salesforce environments across Sales Cloud, Service Cloud, and CPQ & Billing. Strong expertise in declarative Salesforce administration, including Flow automation, security and access management, data quality, validation rules, approval processes, reports and dashboards, and user support. Experienced in translating business requirements into scalable Salesforce solutions, improving business processes, and maintaining reliable platform operations.

Complementary development experience in Apex, Lightning Web Components (LWC), SOQL, and REST/SOAP integrations, enabling effective collaboration with development and engineering teams and delivery of solutions where declarative functionality requires customisation. Experienced working in Agile, cross-functional environments with business stakeholders, technical teams, and end users.

Salesforce Administrator at AXA (2025-01 – Present)

Project: Global Client Onboarding & Sales Process Automation Platform

• Administer and maintain Salesforce across the client onboarding and sales lifecycle, configuring objects, fields, page layouts, record types, validation rules, permissions, and other platform components to support evolving business requirements.
• Design, implement, and maintain Salesforce Flows for client onboarding, approvals, notifications, data updates, and business-process automation, reducing manual processing time by 35%.
• Analyse business requirements and translate them into scalable Salesforce configurations and automation solutions, selecting declarative functionality wherever appropriate and custom development where required.
• Manage data quality and integrity by identifying underlying data issues, implementing validation and automation controls, and supporting accurate and consistent business data across Salesforce.
• Configure and maintain reports and dashboards, providing business stakeholders with visibility into onboarding, sales performance, operational activity, and key business metrics.
• Support Salesforce users and business teams by troubleshooting complex platform issues, investigating root causes, and providing 3rd-line support for configuration, automation, integration, and data-related incidents.
• Manage Salesforce releases and deployments using Gearset CI/CD, supporting structured release management, testing, validation, and deployment across environments within an Agile delivery model.
• Configure and maintain integrations between Salesforce and internal and third-party systems using REST, SOAP, and MuleSoft, supporting reliable data synchronisation across 5+ platforms and improving operational efficiency by approximately 30%.
• Work closely with business stakeholders, product teams, and engineering teams to gather requirements, recommend Salesforce solutions, and contribute to platform and process improvements.
• Build custom Salesforce functionality using Apex, LWC, SOQL, and Flows to support business processes across opportunity management, client onboarding, and revenue operations.
• Participate in technical design discussions, code reviews, and testing activities, ensuring custom Salesforce development follows established development and deployment standards.

Salesforce Administrator at Aditya Birla Capital (2022-04 – 2023-04)

• Administered and customised Salesforce to support business operations, including configuration of custom objects, fields, page layouts, record types, validation rules, and business processes.
• Designed and maintained Salesforce Flows, Process Builder automation, workflows, and approval processes to reduce manual work and improve operational efficiency.
• Managed Salesforce user access and supported platform security through appropriate configuration of profiles, roles, permissions, and access controls.
• Created and maintained Salesforce reports and dashboards, providing Finance and business teams with self-service visibility into sales performance, customer activity, and revenue-related metrics.
• Supported Salesforce users by troubleshooting configuration, data, automation, and access-related issues and providing timely resolution and guidance.
• Managed data quality and supported data maintenance activities to ensure accurate and reliable information across sales, customer, and billing processes.
• Supported quarterly Salesforce platform releases and enhancements while maintaining 99.9% operational uptime and meeting internal audit and compliance requirements.
• Developed and optimised Flows and process automation supporting Quote-to-Cash operations, improving the accuracy and consistency of data flowing from sales through billing and finance.
• Worked closely with Finance, compliance, and business stakeholders to ensure Salesforce data and automated processes supported audit and regulatory reporting requirements.

MSc in Advanced Computer Science – University of Hertfordshire

Bachelor Of Technology – GMR Institute of Technology