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Paula Satherley

Paula Satherley

Sales Professional with 11 years of success in customer-facing retail

Talent
EdinburghMember since May 26, 2026
Customer ServiceSalesUpsellingCross-sellingLink-sellingProduct KnowledgeSales TargetsFinance AgreementsCash HandlingBankingCabin Crew OperationsSafety ProceduresCustoms RegulationsRecruitmentCommunication SkillsFinancial Services
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Customer ServiceSalesUpsellingCross-sellingLink-selling

About

Highly motivated and target-driven sales professional with 11 years of success in a fast-paced, customer-facing retail environment. Consistently ranked within the top 3 sales professionals in the division, demonstrating a strong track record of exceeding targets and delivering outstanding customer service. Confident in building a strong customer relationship, identifying sales opportunities and performing under pressure while maintaining high standards.

Target-driven, with a strong passion for success.

Experience

Sales Advisor/Sleep Specialist - DREAMS - Straiton

(2015-04)

  • Deliver exceptional customer service by identifying customer needs and providing expert product advice to maximise sales and customer satisfaction.
  • Consistently achieve and exceed weekly, monthly and annual sales targets through effective upselling, cross-selling and link-selling techniques and strong product knowledge.
  • Process sales transactions, arrange delivery and complete finance agreements accurately and efficiently.
  • Handle customer queries, complaints and refunds professionally, seeking solutions to ensure positive outcomes for both the company and the customer.
  • Maintain high store standards, including stock presentation, cleanliness and full compliance with health and safety procedures.
  • Proactively follow up leads to secure sales opportunities and maximise revenue.
  • Carry out stock takes, investigate discrepancies and manage cash handling and banking in line with company procedures.
  • Assist with product assembly/disassembly.
  • Support and train new staff in sales techniques and product knowledge.

Cabin Crew/In-flight Manager - TUI - Bristol Airport

(2000-03 - 2012-10)

  • Managed cabin crew operations across all stages of flights, ensuring exceptional customer service, safety and operational efficiency.
  • Consistently achieved onboard sales and duty-free targets through effective upselling and customer engagement.
  • Handled customer queries and complaints professionally, maintaining high service standards in a fast-paced environment.
  • Highlight of my career was being selected as part of an elite cabin crew team for a VIP private jet expedition delivering a premium silver and first-class service to a private business company.
  • Part of the recruitment team for Bristol and Wales carrying out recruitment activities such as assessment days, candidate evaluations and interviews.
  • Appointed as a Sales Motivator, coaching colleagues on sales techniques, merchandising and maximising onboard revenue opportunities.

Cabin Crew - KLM UK - Edinburgh Airport

(1997-03 - 2000-03)

  • Promoted to Senior Cabin Crew member after 2 years, taking accountability for the efficient management of the rear cabin and timely service delivery.
  • Managed all duty-free documentation and paperwork ensuring full compliance with customs regulations.
  • Pre-departure checks for in-flight catering, ensuring all dietary requirements are met as per passenger list.

Passenger Services Agent - BRITISH AIRWAYS - Edinburgh Airport

(1995-03 - 1997-03)

  • Delivered friendly customer service to passengers while checking in for flights, weighing baggage, verifying travel documents (Passports/Visas) and co-ordinating onward travel logistics.
  • Provided support and assistance to passengers with reduced mobility, elderly travellers or unaccompanied minors.
  • Liaised between ramp teams and flight operations to ensure on-time departures and accurate passenger manifests. Used the airport PA system (Tannoy) to provide updates and call passengers for boarding.
  • Resolved any passenger queries or complaints using strong communication skills and resolved any issues under pressure.
  • Greeted inbound passengers, leading them through the correct arrival gates and passport control area.
  • Provided empathetic and professional service to passengers who experienced lost or damaged bags, ensuring paperwork was completed accurately.

Mortgage Advisor - HALIFAX - Edinburgh

(1992-03 - 1995-03)

  • Provided advice for residential mortgages, tailoring products and services to individual needs.
  • Identified and capitalized on cross-selling opportunities for life, buildings and contents insurance.
  • Advised clients on investment plans, personal loans and other financial services.
  • Supported the branch with banking operations and administration tasks as required.

Passenger Services Agent - AIR UK (KLM) - Edinburgh Airport

(1990-05 - 1992-03)

Same job role as with British Airways.

  • Check in passengers, weighing baggage, checking travel documents.
  • Ensuring flights were boarded for on-time departure.
  • Meeting inbound flights and leading them through the arrival area and passport control.
  • Resolve any passenger queries and complaints.
  • Trace lost baggage and deal with any claims for damaged baggage.

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