Perry Braun

Sector-agnostic, commercially orientated, and audience-centric, I am a marketing and strategy leader with a proven track record of delivering international growth and expansion. I combine elements of change management, digital transformation, communication theories, and growth hacking techniques, to create complete 360 marketing campaigns, GTM strategies, product launches, and defined tactics to deliver brand and commercial growth.

Naturally fast-paced, methodical, and enterprising, I have built my career on being able to convert diverse business and marketing challenges into success. I build and implement cross-functional, high-performing in-house teams and use my agency experience to maximize agency performance. Creating environments where data and technology enrich creativity, automation, and segmentation.

Summary of Achievements:

• Improved CPL by 87% and lead volume by 138% within the first 6 months. (AZA Finance 2023)
• Winner of the Crosstech Business Payment Solution of the Year 2023 at Crosstech World Miami (AZA Finance 2023)
• Increase volume of MQI (113%), MQL (27%) & SQLs (12%) YoY. 
• Award-winning PR - Best Uses of Data from Property Marketing Awards & Gold for Best Use of Media Relations CIPR PRide. (Freespace 2022)
• 214% YoY e-commerce revenue growth for William & Son (2020 marketing transformation project)
• 30% YoY booking increase for Melia Hotels & 12% YoY booking increase for Hertz (Artefact 2018)
• Responsible for £1.1m growth in general management fees (Artefact 2018/19)
• 7% YoY lead growth and launch of an innovative sentiment trading hub IX Labs (Infinox Capital 2017/18)
• £900k cost saving as part of M&A of TD Direct to Interactive Investor (2016/17)
• 145% vs forecasted engagement metrics for AXA Wealth 2016 brand campaign 
• Implementation of global DMP for Pernod Ricard Group for data-driven media buying (2016)
• Award-winning strategy achieved 65% revenue YoY & 57% margin increase YoY (Harveys 2013)
• Global launch of Twitter Cards. Innovation in conjunction with Twitter & Ogilvy (Harveys 2013)

Sector-agnostic, commercially orientated, and audience-centric, I am a marketing and strategy leader with a proven track record of delivering international growth and expansion. I combine elements of change management, digital transformation, communication theories, and growth hacking techniques, to create complete 360 marketing campaigns, GTM strategies, product launches, and defined tactics to deliver brand and commercial growth.

Naturally fast-paced, methodical, and enterprising, I have built my career on being able to convert diverse business and marketing challenges into success. I build and implement cross-functional, high-performing in-house teams and use my agency experience to maximize agency performance. Creating environments where data and technology enrich creativity, automation, and segmentation.

Summary of Achievements:

• Improved CPL by 87% and lead volume by 138% within the first 6 months. (AZA Finance 2023)
• Winner of the Crosstech Business Payment Solution of the Year 2023 at Crosstech World Miami (AZA Finance 2023)
• Increase volume of MQI (113%), MQL (27%) & SQLs (12%) YoY. 
• Award-winning PR - Best Uses of Data from Property Marketing Awards & Gold for Best Use of Media Relations CIPR PRide. (Freespace 2022)
• 214% YoY e-commerce revenue growth for William & Son (2020 marketing transformation project)
• 30% YoY booking increase for Melia Hotels & 12% YoY booking increase for Hertz (Artefact 2018)
• Responsible for £1.1m growth in general management fees (Artefact 2018/19)
• 7% YoY lead growth and launch of an innovative sentiment trading hub IX Labs (Infinox Capital 2017/18)
• £900k cost saving as part of M&A of TD Direct to Interactive Investor (2016/17)
• 145% vs forecasted engagement metrics for AXA Wealth 2016 brand campaign 
• Implementation of global DMP for Pernod Ricard Group for data-driven media buying (2016)
• Award-winning strategy achieved 65% revenue YoY & 57% margin increase YoY (Harveys 2013)
• Global launch of Twitter Cards. Innovation in conjunction with Twitter & Ogilvy (Harveys 2013)

BA Hons Sports Management and Football Studies

GPA 3.25

Bucks Uni