Accomplished Chief Marketing Officer
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I am a senior brand and marketing leader with over 20 years’ experience working for a number of prestigious brands including LEGO, Disney, Autotrader, the BBC, Haymarket Media Group, and Checkatrade - and am confident in my ability to bring value to a new organisation.
I have developed a strong skill set that includes brand development, marketing strategy and execution, media planning, creative development, agency management and people leadership - with a proven track record of success in these areas.
Most recently I worked for Virtua, a leading NFT/metaverse platform, where I gained valuable experience in the emerging blockchain field. Here I was responsible for managing the development and execution of the brand and marketing strategy, as well as building and managing a high-performing team in order to drive audience growth and achieve our ambitious sales targets. I led a team of 20 marketing, community, and design professionals, my role requiring strong leadership skills, strategic planning, as well as a deep understanding of the category.
I defined the overall brand proposition and led the company through a rebrand, and via PR and social channels have significantly grown the company’s profile. I also led the team through a number of premium partnership launches that helped to significantly increase the size of Virtua's community base and achieve multi-million-dollar revenues.
