Pierre Dadd

I am a senior brand and marketing leader with over 20 years’ experience working for a number of prestigious brands including LEGO, Disney, Autotrader, the BBC, Haymarket Media Group, and Checkatrade - and am confident in my ability to bring value to a new organisation.

I have developed a strong skill set that includes brand development, marketing strategy and execution, media planning, creative development, agency management and people leadership - with a proven track record of success in these areas.

Most recently I worked for Virtua, a leading NFT/metaverse platform, where I gained valuable experience in the emerging blockchain field. Here I was responsible for managing the development and execution of the brand and marketing strategy, as well as building and managing a high-performing team in order to drive audience growth and achieve our ambitious sales targets. I led a team of 20 marketing, community, and design professionals, my role requiring strong leadership skills, strategic planning, as well as a deep understanding of the category.

I defined the overall brand proposition and led the company through a rebrand, and via PR and social channels have significantly grown the company’s profile. I also led the team through a number of premium partnership launches that helped to significantly increase the size of Virtua's community base and achieve multi-million-dollar revenues.

Career highlights 

• Virtua: Delivered $10m in revenue, 5x increase in community size, led the company through a pivotal rebrand, and successfully launched a number of AAA partnerships such as Legendary Pictures, Kevin Hart, and Williams Racing in addition to the company’s metaverse proposition 

• Checkatrade: achieved the company’s highest ever brand consideration scores & landed the FY20 metric of 23.5m visits (+32% on FY19)

• BBC: Grew Top Gear series 25 linear viewing figures by 7% (Vs target of 5%) against the backdrop of newer/less popular presenters by appealing to a wider entertainment audience

• Auto Trader: Reversed declining audience numbers to a positive growth position of 7.5% MoM (Vs 2% MoM), delivered and embedded the new brand proposition into the DNA of the business 

• Disney: Reclaiming the #1 position in the UK in the face of increased competition for Club Penguin (online world) with a focus on brand activations outside of the global strategy that grew our gross acquisition numbers, additionally I led the launch of the property across EMEA

• LEGO: Development and execution of the marketing strategy for the #1 LEGO property in the UK in 2006, working with licensees to launch the highly successful LEGO Star Wars game in 2005, and I was integral to the success of the #1 LEGO property in 2004