Rachel Mitchell

Senior strategic marketer with 20+ years’ experience shaping commercial strategy, leading cross‑functional teams, and driving growth across complex technical and industrial markets. Known for rapidly diagnosing business needs, aligning stakeholders behind clear priorities, and delivering integrated marketing, product, and digital programmes that accelerate revenue and strengthen market position. Brings extensive experience working with complex, regulated, and science‑based product portfolios, with strong transferability into life‑science and healthcare environments.

Combines commercial acumen with strong communication skills and a collaborative leadership style that turns strategy into execution.

• Strategic Marketing Leadership – Market strategy, segmentation, value propositions, commercial planning
• Growth & Revenue Impact – Demand generation, pipeline acceleration, customer journeys, Account based marketing (ABM)
• Product & Portfolio Strategy – Lifecycle ownership, New Product Introduction, positioning, Go to Market Strategy, pricing
• Digital & Data‑Led Marketing – CRM, automation, analytics, SEO, content strategy, campaign optimisation
• Cross‑Functional Influence – Senior stakeholder alignment, sales enablement, technical collaboration
• Team Leadership & Coaching – Mentoring, capability building, matrix leadership, international team
• Global Execution – Multi‑region campaigns, distributor programmes, events, and partner enablement

• SFEDI Qualified Business Support Award (2009–2010)
• CIM Postgraduate Diploma (2005–2006)
• CIM Advanced Certificate (2004–2005)
• MSc Graduate Enterprise & Multimedia, Merit – University of Teesside (2001–2002)
• BSc (Hons) Chemistry & Business, 2:1 – University of Teesside (1997–2001)