Sean Lord
Product Marketing Manager
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About
Accomplished Product Marketing leader with over 10 years of experience driving growth through innovative go-to-market strategies and technical product marketing. Proven track record in the EV charging and cybersecurity sectors, with expertise in creating compelling value propositions and data-driven marketing campaigns.
Key achievements include increasing prospect engagement 18x through persona-based marketing initiatives at Cytal and creating SHI's most downloaded solution brief for 2024 (800+ views). Demonstrated success in cross-functional leadership, delivering high-satisfaction technical content, and building effective partner enablement programs.
Technical proficiency spans marketing automation (Marketo, Hubspot), analytics (Power BI), project management (Jira, Monday.com), and customer feedback tools (Userpilot). Product Marketing Association certified with AWS Business and Technical Professional certifications.
I Combine strategic thinking with hands-on execution to deliver measurable results across market research, product positioning, and multi-channel marketing campaigns. Recognized for my innovative approach to technology marketing.
Experience
Product Marketing Director - Cyber, SHI International (Nov 2022 - Present)
Led innovative GTM strategies with measurable success:
- Created Cyber Range Cup program achieving 7x competitor engagement (354 subscribers)
- Developed highest-performing solution brief (800+ views) in 2023-24
- Drove value through integrated inbound/outbound marketing, vendor collaboration
- Leveraged Power BI, Marketo, Hubspot for data-driven marketing decisions
Product Marketing Manager, Cytal Ltd (Oct 2021 - Oct 2022)
Delivered significant results in EV charging sector:
- Achieved 18x revenue increase through targeted email campaigns
- Improved click-through rates by 14% with persona-based marketing
- Reduced sales cycles with detailed buyer personas
- Established thought leadership in EV charging cybersecurity
- Participated in industry forums and analyst relations
EMEA Sales & Marketing Director, Acalvio Technologies (Dec 2019 - Sep 2021)
- Developed multi-tiered channel strategy for deception technology
- Expanded market reach across EMEA
- Created differentiated product positioning in deception technology space
EMEA Sales & Marketing Director, TrapX (Dec 2018 - Dec 2019)
UK Product Marketing Manager, Network Box Technology (Jul 2013 - Oct 2016)
Education
Product Marketing Alliance: Product Marketing Core
University of Maryland: MSc in Technology Management (2 years completed)
