Raffael

Digital marketer with 2+ years’ hands-on experience running social media end to end: content strategy, copywriting, video production and on-camera talent, alongside community events and brand partnerships. Grew Folkative’s Ponder Room from 200 to 10,000+ TikTok followers and 1,000 to 6,000+ on Instagram in 12 months, with an average engagement rate above 8%, and delivered 10 events (4 brand-sponsored) and 10+ sponsored content pieces. Studying MSc Digital Marketing and Analytics at Aston University (2026–27) to add data and analytics depth to a strong creative base.

Seeking internship, part-time and full-time digital marketing or social media roles in the UK.

Social Media Manager, Ponder Room (Folkative) - Folkative – one of Indonesia’s largest homegrown digital media companies - Jakarta, Indonesia

(2025-09 - 2026-09)

• Ran the full 360° of Ponder Room, a community-focused sub-media producing short-form video and podcast content, across TikTok and Instagram: content planning, copywriting, videography and on-camera talent.
• Built the content strategy from scratch, introducing a fixed content plan and content pillars where none existed.
• Grew TikTok from 200 to 10,000+ followers (50x) and Instagram from 1,000 to 6,000+ (6x) in 12 months, while retaining the existing audience.
• Sustained an average engagement rate of 8%+ across the year, well above typical benchmarks for accounts of this size.
• Introduced a regular offline activation programme (only 2 events before joining) and ran 10 events, averaging 30+ attendees from both the community and the public; 4 were brand-sponsored.
• Managed brand partnerships and delivered 10+ sponsored content pieces for partner brands.

Marketing Specialist & Pottery Instructor - Wabi Pottery Studio - Gading Serpong, Tangerang, Indonesia

(2023-08 - 2025-08)

Joined as an intern, then worked full-time

• Handled all of the studio’s social media: content planning, copywriting, videography and on-camera talent, plus paid ad placement and promotional campaigns.
• Secured brand partnerships through co-branded activations with Esqa (make-up brand), GIOI (Indonesian restaurant) and Alam Sutera (property developer).
• Taught beginner to advanced classes, gaining direct insight into customer needs that informed content and campaigns.

Freelance Social Media Specialist - Project-based

(2023-11 - 2025-09)

• Planned and managed media for brand campaigns, including the launch campaign for R1 for Men Skincare, the ‘3xMakinGG’ product launch for Poco Phone, and daily content for FNman.
• Appeared as on-camera talent in campaign advertisements.

Head of External Affairs - HMDP (Product Design Student Association), Universitas Pelita Harapan

(2022-08 - 2023)

• Planned and ran activation programmes (workshops, exhibitions, site visits) and built partnerships with other universities.
• As Head of Sponsorship & Tenant Relations for the Meraki Art & Design Exhibition, secured Rp150M+ in funding from 5 companies and recruited 40 tenants.

MSc - Digital Marketing and Analytics - Aston University (2026-10 - 2027-10)

Bachelor’s Degree - Product Design - Universitas Pelita Harapan (2020 - 2024)