Rakan Hummouri

A confident and creative insight analyst with a proven track record in managing big sets of data and turning them into actionable insight. Commercially minded with the ability to manipulate data, draw conclusions, and present findings using compelling narratives.

Experience in marketing, commercial, and digital analytics aiming to further develop my skills in a high growth, fast paced environment. An excellent stakeholder manager that is extremely meticulous and organized with a natural ability to prioritize.

Oct 2022 – Present

Product Analyst at Just Eat Takeaway (London, UK)

At Just Eat Takeaway, I am currently working as a Product Analyst within the Operations Pillar and focusing on how we can improve products used by our restaurant partners and CS agents. In the first few months in this role, I have:

• Explored and used the current data available to identify a set of key performance indicators that are specific to the Partner Domain.
• Created a dashboard to help track performance of the main KPIs.
• Conducted deep dive analysis into initiatives that were part of H1 (2022) priorities.

Commercial Insight Analyst at RS Components (Corby, UK)

Working at RS Components, a manufacturer and distributor of electrical and industrial components, I was responsible for providing insight and recommendations to various stakeholders across the business to help make well-informed, data-led decisions and optimize digital trading and commercial activities to accelerate growth and deliver against strategic goals.

Role responsibilities

• Conduct deep-dive analysis and provide insight on customer, product, and channel performance to help improve business strategies and optimize digital trading.
• Work with digital product owners to help analyze the online journey and improve customer experience.
• Create user-friendly dashboards to share with various stakeholders across the business.
• Provide campaign analysis and insight on channel effectiveness across all commercial channels.
• Support the local marketing teams in preparing campaign objectives and measuring performance.

Marketing Analyst at MBNA (Lloyds Banking Group) (Chester, UK)

My role at MBNA, a provider of co-branded and affinity credit card programs, was to track and report on campaign performance, analyze customer behavior, and measure response to various pricing offers. Based on test results and insight I would provide recommendations on what pricing offers and communication channels are best suited for selected cohorts.

Role responsibilities

• Analyst and monitor campaign performance, draw conclusions and provide recommendations.
• Build and manage performance dashboards which are utilized by colleagues and management.
• Forecast daily transfer volumes and month end results.
• Share insight and test results with senior management.

• Business and Marketing BA (Hons) at the University of Chester (2010 – 2013)
• BTEC National Diploma in Business at Stratford-upon-Avon College (2008 - 2010)