Renata Hanko

Senior Creative Designer and Motion Lead with 13 years building and evolving scalable brand systems across digital, print, motion and video for national brands. I lead visual direction from concept through delivery, mentor designers, and bring AI-powered workflows into the studio. Delivering measurable results through design that works hard in the real world.

Senior Creative Designer and Motion Graphics Specialist at Lifetime Training (2021-11 – Present)

• Directed creative output across digital, print, and video for national clients including McDonald's, Lidl, Nando's, Greene King, Tesco and Bupa, translating stakeholder briefs into brand-consistent campaigns delivered on tight timelines.
• Integrated AI tools including Claude, ChatGPT and Gemini into creative workflows, defining efficient processes that accelerated ideation, asset production and campaign delivery without compromising quality.
• Rebranded and scaled the Lifetime brand by creating guidelines, asset libraries, and branded AI templates to improve consistency and speed of delivery.
• Acted as brand guardian, introducing review processes to maintain quality at scale.
• Mentored junior and midweight designers to strengthen team capability and raise creative standards.

Design Executive at Lifetime Training (2018-07 – 2021-11)

• Delivered consistent, on-brand digital and print collateral across multiple sectors.
• Supported business development tenders and pitch presentations under tight deadlines, contributing design work that helped shape client-facing proposals.
• Partnered with marketing and senior stakeholders to turn complex briefs into clear, effective campaign assets, creative solutions and social content.

Bachelor Degree in Journalism and Media studies – UBB Cluj (2012-01 – 2015-12)

Bachelor Degree in Management and Business – UBB Cluj (2013-01 – 2016-12)

Master's Degree in PR and Advertising – UBB Cluj (2015-01 – 2017-12)