Roy Plant

Hands-on creative lead with 10+ years in motion design, editing and VFX for global brands, working within leading agency and post-production teams and, at peak, shipping 50+ fast-turnaround campaign projects a year. The freelance work grew into Plantt. I started bringing in freelancers to build small project teams, taking on broader creative ownership as well as production.

More recently I've taken on broader brand, marketing and digital work, including brand direction for a funded tech startup and an end-to-end, four-market digital and marketing rebuild for a European resort group.

AI workflows: I design and run LLM-assisted production and research systems.

Motion Designer → Brand → Founder & Creative Director at Plantt (2019-01 – Present)

Independent creative studio, alongside selected in-house roles. Hands-on motion designer and creative lead across motion, design, brand and digital, delivering campaigns both directly and within agency teams. Work delivered across broadcast, OOH, digital campaigns and internal communications.

Trusted with agencies' flagship projects, sustaining high-volume output on tight deadlines. Led a four-market marketing rebuild for a European resort group: audited historic spend, tracking and booking data, then reshaped positioning and growth strategy around the findings. Designed, architected and built the multilingual website and measurement stack, integrating the booking engine, headless CMS, GA4/server-side GTM and paid-media infrastructure.

Directed SEO and social teams across four markets. Directed and produced end-to-end brand, onboarding and internal films for companies and startups with enterprise clients. Co-founded, designed and built SEODash, an SEO analytics SaaS: product strategy, brand and UX/UI.

Led brand and visual identity, go-to-market strategy, marketing funnels and investor presentation design, working directly with the founders.

Brand Director at Deeb (2021-01 – 2022-12)

Tech startup, $2M+ raised. Led brand and visual identity, go-to-market strategy, marketing funnels and investor presentation design, working directly with the founders.

Head of Video & Graphic Design at Zivlin Advertising Agency (2019-01 – 2020-12)

Lead editor on the agency's flagship campaigns, while leading and mentoring a team of editors, designers and animators, producing motion and video for major brand clients including Warner Bros., Universal Pictures, Paramount Pictures, fintech startups and major municipalities (Jerusalem).

Senior Video Animator, Editor & Designer at IDF Spokesperson's Marketing, PR & Filmmaking Unit (2016-01 – 2019-12)

Motion graphics, video and digital content for national campaigns under tight broadcast deadlines. Promoted to commander: led and trained recruits, ran logistics and supplier coordination.

VFX & Motion Designer at Wise Creative & VFX Studio (2014-01 – 2016-12)

VFX, compositing and motion for big-budget commercials, TV and film at the boutique studio of acclaimed compositor Tamir Weiss.

BA (Hons) in Music – LIPA, Liverpool (2024-01)