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Reza Asghar

Senior operations leader with 11 years' hands-on experience running a successful Dyno-Rod drainage business

Talent
Northwood, LondonMember since August 20, 2026
Customer contactEngineer schedulingEmergency call-outsResource planningReactive workloadsService deliveryEscalationsTeam leadershipCoachingPerformance conversationsRecruitmentWorkforce planningEngagementChangeKPIsD365Operational dataManagement reportingCost controlProductivityContinuous improvementDrainage operationsHealth & SafetyRAMSRisk managementSafe systems of workStakeholder managementMicrosoft OfficeJob-management systems
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Customer contactEngineer schedulingEmergency call-outsResource planningReactive workloads

About

Senior operations leader with 11 years' hands-on experience running a successful Dyno-Rod drainage business across South East London and Kent. I have led technicians, office teams and subcontractors in a fast-moving environment where customer service, engineer availability and getting the right person to the right job all matter every day.

My experience is a close fit with a CSC operation: emergency call-outs, engineer scheduling, reactive workloads, customer escalations and keeping people informed when plans change. I understand both sides of the operation - the customer who needs a clear answer and the field team that needs accurate information, sensible priorities and effective support. I also bring multi-site leadership from Shell and a strong analytical background from Invesco.

I am at my best in busy operational environments: visible with the team, calm when priorities move and willing to make decisions. Practical drainage knowledge, customer focus and the discipline to use data and people together to improve service.

Experience

Franchise Owner / Managing Director - DYNO-ROD - South East London & Kent

(2015-02 - 2026-09)

Built and ran a £2.4m drainage services business across South East London and Kent, leading around 30 technicians, office staff and subcontractors and taking responsibility for the full operation from first customer contact through to job completion and commercial outcome.

  • Led the day-to-day customer service and field operation, keeping the office team and engineers working as one service rather than separate functions.
  • Managed emergency call-outs, engineer scheduling and changing reactive workloads, making practical decisions when demand, travel time or job complexity affected the original plan.
  • Oversaw the customer journey from first call to attendance, completion, invoicing and, where needed, complaint resolution.
  • Kept customers informed about attendance times, work scope, costs and any changes, with a strong focus on clear communication rather than over-promising.
  • Took ownership of difficult complaints and escalations, speaking directly with customers and working with the team to reach fair, workable outcomes.
  • Used job histories, engineer reports, CCTV, vehicle tracking and other operational information to establish what had happened before making a decision.
  • Recruited, trained and managed technicians, office staff and subcontractors, including workload allocation, coaching and performance management.
  • Reviewed productivity, service issues and commercial performance, then followed through with the people or process changes needed to improve results.
  • Used D365 and job-management systems daily to review activity, investigate jobs and understand operational performance.
  • Managed quotations, invoicing, purchase orders, suppliers, subcontractors and operating costs, giving me a strong understanding of the commercial impact of operational decisions.
  • Built working relationships with corporate clients, customers, contractors, insurers and suppliers and was comfortable dealing with issues at both operational and senior level.
  • Held responsibility for Health & Safety, RAMS, operational compliance and risk across the business.
  • Developed extensive practical knowledge of drainage work including blockages, jetting, rodding, CCTV surveys, repairs, excavation and emergency response.

Multi-Site Operator - SHELL

(2012-11 - 2015-04)

Managed four to six Shell forecourt sites, including 24/7 locations, with around 45-60 employees across management, supervisory and customer-facing roles.

  • Held overall responsibility for day-to-day operational and commercial performance across multiple sites.
  • Led site managers, supervisors and front-line teams, dealing with both routine performance and issues that needed quick decisions.
  • Managed recruitment, rotas/workforce planning, training and employee performance.
  • Handled customer complaints and operational escalations in a high-volume service environment.
  • Monitored sales, costs, stock control and cash handling.
  • Managed suppliers and worked closely with Shell to maintain operating standards.
  • Ensured compliance with health & safety and company procedures.
  • Balanced competing priorities across several sites while maintaining service and operating standards.
  • Implemented operational improvements and maintained service standards.

Head of Investment Performance & Risk - INVESCO

(1994-09 - 2011-04)

Senior leadership role combining team management with performance analysis, risk, reporting and decision support.

  • Led a specialist team of around 20 performance and risk professionals.
  • Worked closely with portfolio managers, investment professionals and senior management.
  • Used data to identify trends, challenge performance and highlight emerging operational or investment risks.
  • Turned complex performance information into clear management reporting and practical discussion.
  • Chaired review meetings with senior investment professionals, focusing on what the data meant and what needed attention.
  • Worked with overseas offices and international teams to maintain consistent processes, controls and reporting.
  • Developed reporting processes, controls and performance measurement.
  • Provided senior leaders with evidence and analysis to support business and investment decisions.
  • Coached and developed specialist team members and created a strong team-performance culture.

Education

BA - Economics & Marketing - UNIVERSITY OF STRATHCLYDE

Diploma - Management - UNIVERSITY OF STRATHCLYDE

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