Richard McElveen

A hands-on graphic designer working across print, digital, web, social and packaging since 1994. Most of that career has been spent inside other people’s brand guidelines rather than my own, with five years producing brand-governed communications at Deloitte, global brand management for Stanley Black & Decker at McCann, and packaging artwork adaptation across hundreds of SKUs at a time at Marks.

Advanced

Illustrator, InDesign and Photoshop, with fluency in PowerPoint and the Microsoft suite. Belfast-based area, twenty minutes from the city centre.

Creative Lead at Deloitte (2021 – Present)

Design and artwork for client-facing communications produced entirely within a global brand system no deviation from guidelines permitted, at pace, across concurrent workstreams.

• High-value PowerPoint and Keynote sales materials and executive presentations, built to template and brand standard.
• Visual direction across branding, UX/UI and customer experience projects for major international clients.
• Day-to-day collaboration with cross-functional teams and external partners in a fast-paced stakeholder environment.

Senior Designer at Marks / SGS (2019 – 2021)

Packaging artwork adaptation across hundreds of SKUs at a time, holding visual consistency across ranges and territories. Oversaw print production, costing, artwork approval and quality control, supervising a team of dedicated artworkers and external subcontractors. Strategic concepts, client presentations, art direction and project management from brief through to delivered artwork. Brand, CX/UX/UI work for SMEs and large corporate clients across all media.

Senior Creative at McCann Central (2017 – 2018)

Brand Manager for Stanley Black & Decker Global. Maintaining brand consistency across an international portfolio of products and markets. Advertising, business communications, digital, direct, social and CX/UX/UI for Bentley, Audi UK, Vauxhall, Hermes and Air Ambulance UK.

Creative Director at Seed (2004 – 2021)

Founded and ran a branding studio for SME clients: identity, print, packaging, digital and web, delivered end to end. New business development, briefing, creative concepts, client presentation and project management.

Design Director at Pierce Group (2003 – 2004)

Corporate branding, exhibitions and strategic pitching.

Senior Designer at Triplicate Isis (1998 – 2003)

Branding and multi-disciplinary projects for Invest NI, Harland & Wolff, Brett Martin and Remus; art direction, costing, artworker supervision and client presentation.

Creative Director at Colin Davidson Design (1997 – 1998)

Managed a small team across multi-disciplinary design projects.

Senior Designer at Slater Design (1996 – 1997)

Wide variety of multi-disciplinary projects.

Graphic Designer at TDP Advertising & Design (1994 – 1996)

Press advertising and packaging design.

Course Director & Lecturer, Graphic Design & Illustration at Ulster University (2009 – 2016)

Programme design, team leadership and course marketing strategy. Founded SEED, an EDORT-funded live studio placement running commercial projects inside the undergraduate course.

Senior Lecturer, BDes (Hons) Visual Communication at IADT Dún Laoghaire (2018 – 2019)

Typography, UX/UI, brand and art direction, years three and four.

Associate Lecturer, Interaction Design at Dundalk Institute of Technology (2006 – 2009)

Year 1 module co-ordination, plus three authored modules on the MSc Future Communications with Dundalk Institute of Technology.

Online Master in Generative Artificial Intelligence for Creatives – LABASAD (2025 – 2026)

Masters of Ai – Benjamin Benichou (2025 – 2025)

BA (Hons) Design in Design – University of Ulster

PGCE Art & Design (Commendation) in Art & Design – University of Ulster Jordanstown

HND Design Communication in Design Communication

Foundation Art Certificate in Art