Rita Abid

Data-driven CRM and Customer Insight professional with experience analysing retention, engagement, and revenue performance across a multi-venue hospitality environment. Skilled in Power BI, advanced Excel, and CRM systems to design KPI dashboards and deliver actionable insights that support commercial decision-making.

Proven ability to translate business requirements into structured reporting solutions, improving data visibility, operational efficiency, and customer lifecycle performance. Comfortable working cross-functionally with marketing, operations, and finance stakeholders.

Fluent in English, Italian, French, and Arabic.

Results-driven HVC Executive with experience in CRM reporting, customer analytics and Power BI dashboard development. I analyse performance data, optimise reporting processes and deliver actionable insights that support retention, revenue growth and strategic decision-making.

First Class Honours graduate in Chinese and International Business, with strong foundations in international financial analysis, global economics and strategic management, developing advanced analytical and data interpretation skills.