Roan Spring

Experienced events and operations professional with a background spanning live event delivery, experiential brand activations, hospitality and business management. Currently delivering high-profile events and brand experiences for Jaguar Land Rover, including Goodwood Festival of Speed, Goodwood Revival, Lost Village Festival, Rugby World Cup activations and exclusive product launches. Experienced in coordinating teams, suppliers, logistics and guest experience across complex live environments, with a hands-on approach to onsite problem solving and operational delivery.

Previous experience includes head of guests experience at JLR brand and PR events, managing a 1,000-guest trackside hospitality operation at Silverstone with The Pop-Up Hotel and the operational and commercial management of his own hospitality business, including budgets, suppliers, staffing, compliance and project management skills. Proactive and commercially aware, with a strong focus on delivering well-organised events and exceptional guest experiences.

Events Manager / Brand Ambassador / Event Host – Jaguar Land Rover at THE EVENT BUSINESS (2023 – Present)

Deliver high-profile live events, experiential activations and brand experiences for Jaguar Land Rover across the UK, supporting planning, production, logistics, guest experience and onsite event delivery.

• Responsibe for guest experience and event operations at major events including Goodwood Festival of Speed and Goodwood Revival, working across busy, high-profile environments with public, VIP and brand audiences.
• Support the planning and delivery of influencer and PR events at Goodwood, coordinating guest requirements, production activity, logistics and onsite operations.
• Act as PR liaison for Jaguar Land Rover at Lost Village Festival, working across brand, PR and event requirements within a large-scale live festival environment.
• Deliver guest experience and event operations for Landrover Discovery activations at Watergate Bay in Newquay, coordinating practical, operational and guest-facing requirements.
• Supported the operational delivery of a sponsored Rugby World Cup event, coordinating logistics, guest experience and onsite requirements.
• Represented Jaguar Land Rover at an exclusive product launch, delivering a premium guest experience and ensuring consistent brand representation throughout the event.
• Work closely with event teams, suppliers, clients and stakeholders to coordinate operational requirements and resolve issues during live events.
• Take a proactive approach to onsite problem solving, adapting plans and priorities to ensure events continue to operate smoothly in changing live environments.

On-Site Operations Manager – Silverstone F1 Grand Prix at THE POP-UP HOTEL (2026 – 2026)

• Supported the delivery and management of a large-scale trackside hospitality operation for approximately 1,000 guests at Silverstone.
• Held responsibility across guest experience, concierge and Food & Beverage operations within a complex live-event environment.
• Managed and coordinated event teams to maintain service standards, operational flow and a consistent guest experience.
• Identified operational challenges during live delivery and implemented practical changes to improve systems, guest flow and overall event performance.
• Provided hands-on operational consultation and problem solving while the event was in progress, adapting processes in response to emerging requirements.
• Worked across hospitality, event operations and guest experience to ensure a seamless and high-quality experience for guests.

Event Manager and Logistics Co-ordinator at SERVE SOUTHWEST (2024 – 2026)

• Plan and deliver events from initial planning through to onsite execution, coordinating logistics, staffing, suppliers, clients and operational requirements.
• Develop event timelines, operational documentation, staffing plans and team briefings to ensure teams and suppliers are fully briefed ahead of live delivery.
• Manage client and supplier relationships throughout the planning and delivery process, acting as a key point of contact and resolving issues proactively.
• Coordinate event staffing and recruitment, ensuring appropriately skilled teams are available to meet client and operational requirements.

Managing Director / Business Owner at THE PUNCHBOWL & LADLE, CORNWALL (2019 – 2024)

Held full operational, commercial and regulatory responsibility for a successful hospitality business, leading a team across operations, customer experience, staffing, suppliers, compliance and financial performance.

• Project managed a £150,000 refurbishment of the pub, restaurant and kitchen, coordinating contractors, supplier quotations, budgets, invoices, timelines and operational requirements through to completion.
• Managed event and business budgets, supplier quotations, purchasing, invoicing and cost control, ensuring expenditure remained commercially sustainable.
• Maintained responsibility for business insurance and regulatory compliance, including PAT testing, food safety and hygiene requirements, licensing and personal licence responsibilities.
• Held Level 3 Food Safety & Hygiene certification and acted as a Personal Licence Holder, maintaining compliance with relevant licensing and operational requirements.
• Successfully managed the continued operation and adaptation of the business throughout COVID, responding rapidly to changing operational requirements and maintaining business continuity.
• Increased annual sales by 30% between 2019 and 2024 through improvements to customer experience, product offering, operations and commercial strategy.
• Led recruitment, team training and staff development, establishing clear operational standards and building a service-focused team.
• Managed supplier relationships and negotiated purchasing across wet and dry stock, balancing quality, availability and cost.
• Managed food and beverage menu development, costing, stock control and inventory processes.
• Developed the business brand and customer proposition through website development, social media and wider customer experience initiatives.

Level 2 Hospitality Diploma – Cornwall College, Camborne (2004 – 2006)

6 GCSE’s A-C – Richard Lander School, Truro (1999 – 2004)