Roha Asif

Results-driven retail and operations professional with over 1.5 years of hands-on experience spanning shop management, customer service, cash handling, and stock control. Proven track record of leading staff, coordinating suppliers, and driving sales through effective customer engagement. Holds a postgraduate degree in Business and Management alongside an LLB (Hons), bringing both commercial acumen and analytical capability to every role.

Fluent in English and Urdu; proficient in Microsoft Office (Word and Excel). Adept at working in fast-paced environments with a strong focus on delivering exceptional customer experiences and maintaining operational excellence.

Store Manager - Royal Platinum Perfumes

(2025-01 - 2026-01)

• Managed all aspects of daily shop operations, ensuring smooth running of retail activities and a high standard of customer service at all times.
• Supervised and mentored front-line staff, delegating tasks effectively and maintaining team morale in a customer-service environment.
• Oversaw stock ordering, inventory control, and supplier coordination, reducing stock discrepancies and ensuring continuous product availability.
• Drove sales performance through in-depth product knowledge, upselling techniques, and personalized customer engagement in the fragrance retail sector.
• Resolved customer enquiries and complaints professionally, consistently achieving positive customer outcomes and repeat business.
• Maintained accurate financial records and end-of-day reconciliations, handling cash transactions with full accountability.

Customer Service Assistant/Cashier - Supermarket

(2025-01 - 2025-12)

• Delivered friendly, efficient customer service in a high-volume supermarket environment, consistently meeting customer satisfaction expectations.
• Operated tills and processed cash, card, and contactless transactions accurately with minimal discrepancies.
• Assisted customers with product queries and complaints, directing them to appropriate departments and ensuring swift resolution.
• Supported stock replenishment, rotation, and store organisation, contributing to a clean, well-presented retail environment.
• Collaborated with team members during peak trading periods to maintain fast checkout throughput and reduce queuing times.

Master of Research (MRes) - Business and Management - University of Wolverhampton (2025-01 - 2026-01)

LLB (hons) - Law - University of the Punjab (2019-01 - 2024-01)