SaaS Revenue - Account Management/CX/Enablement
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4+ years in SaaS sales with 5 years prior in the third sector
Account Manager - Vimeo
Mar 2024 – Jan 2025
Managed a diverse territory across the Middle East and Nordics, supporting customers ranging from high-growth agencies to procurement teams.
• Commercial Strategy & Ramp: Attained 200%+ ramp quota, attained 114% Q4 target. Uncovered new opportunity areas and accelerated new account adoption.
• Onboarding & Adoption: Delivered 1:1 onboarding support across diverse accounts; aligned goals, surfaced blockers, and ensured timely time-to-value through tailored walkthroughs and asynchronous training resources.
• Customer Health & Risk Insights: Surfaced risk factors in early-stage and at-risk accounts using usage data; created retention strategies with CS and product; tracked adoption blockers across regulated or high-security industries.
• Post-Sale Enablement: Partnered cross-functionally to map onboarding gaps, track product adoption, and define usage success metrics. Coordinated success plans across onboarding, usage tracking, and renewal prep; partnered with CS to identify expansion blockers and develop success resources.
• Process / Strategy: Built trust through platform walkthroughs, business case decks, and strategic renewal playbooks. Negotiated usage-based value to reduce churn and increase contract scope.
Senior Enterprise BDR (Strategic Enablement & Expansion) – Vimeo
2021 – 2024
Primarily focused on strategic account expansion, supporting senior Account Directors across key enterprise accounts in EMEA. Consistently exceeded 100% quarterly & annual quotas.
• Commercial: Contributed towards $200K+ in enterprise expansion ARR and several million in pipepline by auditing usage patterns across 25K+ Vimeo accounts; mapped opportunities for SSO, SCIM, and MSA rollouts across WPP, IKEA, and others
• Customer Insights: Regularly collaborated with Account Directors & CS to surface usage gaps, expansion blockers, flag risk accounts, and support strategic success metrics reporting and expansion health scoring.
• Cross-functional Coordination: Navigated multi-stakeholder orgs including procurement, IT, and legal teams to surface expansion blockers and align on risk mitigation priorities. Internally, worked across CS, Sales, and Product teams to prepare complex enterprise accounts for technical onboarding, expansion, and retention planning.
• Culture & Enablement: Designed and delivered onboarding frameworks used in EMEA-wide customer journeys; supported repeatable post-sale success frameworks.
Internal Comms Lead – AIESEC UK
2017 – 2019 | Full-time, National HQ (London)
Transitioned from earlier voluntary leadership into a paid national staff role leading org strategy, comms, and enablement. Led internal strategy, communications, and organisational development for AIESEC UK, a youth leadership non-profit with 15+ branches and 200+ active members nationwide.
UCL - Masters Degree - MSc Globalization and Latin American Development
2019-2020 - Merit
University of Glasgow - Bachelors Degree - MA Politics
2014-2018 - 2:1
