Sales Enablement Lead at Modulr (2025-10 – Present)
- Contributed to improvements in sales process and capability development, supporting commercial growth from £90M to a projected £200M revenue run rate.
- Established the Sales Enablement function from the ground up as a team of one, building the strategy, infrastructure, and operating model for the commercial organisation.
- Built and launched the company-wide Go-To-Market (GTM) Sales Hub, creating a centralised enablement resource used across the business.
- Delivered and embedded the MEDDPICC sales methodology, achieving certification for 52 members of the commercial team to improve sales effectiveness and consistency.
- Introduced and implemented key sales technologies including Salesloft, 6sense, Exportly, and Trumpet, while training Account Executives and Sales teams to maximise adoption and impact.
- Managed a team of 12 SDRs alongside the Sales Enablement function as Interim SDR Manager, supporting performance, coaching, and team development.
- Designed onboarding programmes and enablement guides for 8 new Sales Representatives, supporting strong ramp-up and performance outcomes.
- Created, hosted, and led the Sales Kick-Off for 95 commercial team members, achieving an average feedback score of 4.8/5.
Sales Enablement Lead at Faria Education Group (2024-01 – 2025-10)
- Promoted from Account Manager to Head of Sales Enablement, leading the development and growth of the division.
- Driving revenue growth and performance improvement across a global team of 18 Salespeople, 22 Client Experience reps, and 8 Managers.
- Established and currently leading the Sales Enablement division, optimizing sales processes and team effectiveness.
- Collaborate cross-functionally with sales reps, managers, product teams, marketing, and resellers to align strategy and execution.
- Develop and implement sales coaching, training, onboarding, and enablement programs to equip teams with the right tools, methodologies, and strategies.
- Introduce and manage key sales tools such as Gong, Trumpet Digital Playrooms, LinkedIn Sales Navigator, and sales battlecards to enhance team success.
Global Head of Sales and Partnerships at Guider (2023-02 – 2024-01)
Guider – a leading mentoring platform in the Peer-to-Peer Learning industry.
- Promoted twice within a year, from Expansion Lead to Head of Partnerships to Head of Sales.
- Led and grew strategic partnerships, closing a record 5 major deals in 8 months with global tech leaders like Degreed, 360 Learning, and MindTools, exceeding targets by 15%.
- Managed and coached global sales teams, training AEs and SDRs
- Guider has now been acquired by Thrive, the LXP
Senior Account Executive at D2L (2022-01 – 2023-02)
D2L – creators of Brightspace, a leading global LMS for blended learning.
- Drove corporate sector growth in EMEA, targeting Sports, Financial, and Manufacturing industries.
- Exceeded target by 15%, billing £470k in new business in the first year (target: £400k).
- Specialized in business development, pipeline control, and customer relationships for a technical SaaS, cloud-based product with 6-12 month sales cycles and deal sizes of £50k-£220k ARR.
Director of Business Development at TransPerfect (2020-10 – 2022-02)
TransPerfect – the world's largest translation services company
- Drove £500k+ in new business within 18 months, exceeding target by 20% (£400k target).
- Expanded eLearning Content Creation offerings in Europe, forging strategic partnerships to support enterprise training programs.
- Specialized in new business development, consistently securing high-value meetings with new clients.
- Gained deep expertise in LMS platforms, authoring tools, and learning technologies while managing deals ranging from £15k-£100k.
Digital Partnerships Manager at FoodTribe and DriveTribe (2020-02 – 2020-10)
- Generated new digital partnerships to drive brand awareness and data-led campaigns for FoodTribe and DriveTribe, social platforms with 100M+ users founded by Jeremy Clarkson, James May, and Richard Hammond.
- Sourced, pitched, negotiated, and closed deals across digital advertising, including editorial content, YouTube video creation, digital banners, and social ads.
- Achieved the highest outreach within the team, securing the most meetings with new clients, including top-tier businesses like Unilever, before transitioning due to COVID.
Senior Business Development Manager at NZME GrabOne (2017-09 – 2019-09)
- Drove new business and revenue streams with expertise in cold-calling, lead sourcing, proposal development, negotiations, and training junior hires.
- Created and executed daily deal advertising campaigns aligned with company goals, focusing on customer acquisition through targeted marketing and content creation.
- Generated >$500k in revenue over 15 months at GrabOne, earning recognition as the Top New Business Rep in the country before relocating to the UK.
National Commercial Sales Manager at SHAREaCAMPER (2016-07 – 2017-05)
- Led all sales and growth efforts as National Sales Manager at SHAREaCAMPER, often referred to as "The Airbnb of Campervans."
- Increased company revenue by 400% in the first 9 months, leveraging digital marketing and industry knowledge to bring in $1.2m revenue
- Developed a sales journal for recruiting, training, and mentoring sales reps, streamlining team performance.
- Utilized effective sales techniques and client relationship management skills to acquire campervan owners for leasing on the platform.
NZ National Sales Manager & Senior Sales Consultant at IPG (2013-10 – 2016-06)
- Ranked #1 Salesperson globally in 2015 after consistently exceeding targets and goals.
- Promoted to National Sales Manager from Lead Sales Consultant in 2015, following 2 years of top performance.
- Recruited, onboarded, and trained commission-only sales teams, ensuring they excelled in sales presentations, product knowledge, competitive analysis, and customer issue resolution.
- Led high-performing teams in face-to-face, commission-driven sales, fostering strong rapport, motivation, and positivity to drive results.
- Managed Christchurch and Auckland offices, achieving the 2nd highest global sales in 2015, trailing only London and outperforming cities like Sydney, Toronto, and Birmingham.
Ticket & Membership Intern at Australian Rugby Union (2013 – 2013)
Part time Internship cold calling the Australian public, selling British and Irish Lions rugby tickets.
Lead Sales Consultant at Aussie Farmers Direct (2012-12 – 2013-05)
Door to Door sales job, getting sign ups to get fresh Produce delivered to the door. Even though this was my sales job and commission only, my hunger, motivation and competitiveness earned me status as top sales person in Australia for the 6 months I worked for AFD.
