Samarth Rastogi
Salesforce Developer | Technical Lead | Service Delivery
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About
Salesforce Developer and Technical Lead with 16 years in enterprise software, including 8 years focused on the Salesforce platform. My background spans Salesforce development, ITSM service delivery, and enterprise integrations — which means I think about CRM, ERP, and ITSM as a connected system, not separate specialisms.
My approach is methodical: understand the situation properly before building anything. I'm regularly the person colleagues bring in when something complex needs a careful second opinion. Technically strong across Apex, LWC, Flows, and REST/API integrations, with a broader background in JavaScript, SQL, OOP design patterns, and MuleSoft middleware that informs how I design and connect platforms today.
Experience
Salesforce Developer - The Access Group - London, UK
(2022-07)
- Day-to-day work is mostly Apex, LWC, SOQL, and Flows across Sales, Service, and Experience Cloud — supporting 4,500+ Salesforce users and 62,000+ community users. I lean declarative where it makes sense and drop into code when it doesn't.
- Overhauled several automation processes that had accumulated technical debt, reducing manual effort by ~30% and cutting related support tickets noticeably.
- Built and maintained 99.9% Salesforce uptime — I pick up production issues quickly and tend to flag problems before they escalate.
- Set up CI/CD pipelines using Gearset and GitHub, cutting release cycle time by around 40%. Deployments went from stressful to routine.
- Coordinated with external dev teams on integrations across 5+ platforms — getting different organisations to agree on contracts and timelines is its own skill.
- Mentored junior team members on Salesforce best practices and helped onboard new developers into the org, reducing ramp-up time across the team.
- Maintain SQL and API integrations across five-plus systems — some internal, some vendor platforms. The actual code is the easy bit; keeping it monitored and documented so the next person isn't lost is the harder habit to build.
Salesforce Consultant / Service Delivery Lead - Coforge UK Limited
(2018-01 - 2022-07)
- Delivered Salesforce solutions across 10+ client projects — Apex, triggers, Visualforce, Lightning — each org different, which meant getting up to speed fast and adapting quickly.
- Configured 30+ custom objects, workflows, validation rules, and approval processes across multiple client orgs. Getting the declarative layer right is what stops things breaking once users are in the system.
- Built dashboards and reports for 200+ stakeholders. The challenge is usually not the Salesforce part — it's figuring out what question someone actually needs answered.
- Handled roles, profiles, and sharing rules across enterprise orgs. Salesforce security gets complicated fast at scale, especially when org structures change.
- Ran data migrations across several projects, largest involving 1M+ records with zero data loss — which requires a lot of unglamorous validation work upfront.
- Managed deployments via Change Sets and ANT across dev, UAT, and prod. Environment management is where a lot of projects quietly go wrong.
- Provided end-user support and training that improved user satisfaction scores by 20%, staying close to how the platform was actually being used day to day.
EXT JS, .NET & MuleSoft Integrations - Channel 4
- Developed and extended enterprise web modules for Channel 4 using EXT JS and MVC patterns — building performant, reusable UI components for internal business applications.
- Built and maintained .NET-based integrations, connecting Channel 4's internal systems via REST APIs and applying OOP design principles to ensure maintainability across a complex application landscape.
- Delivered MuleSoft middleware integrations to orchestrate data flows between Channel 4's platforms — handling transformation, routing, and error management across the integration layer.
- Worked closely with technical and business stakeholders at Channel 4 to scope, design, and deliver integration solutions aligned to their operational requirements.
ITSM Service Delivery (ServiceNow) - Ofcom
- Managed an offshore BAU development team, overseeing the delivery of change requests and service requests for Ofcom — one of the UK's leading public sector regulators.
- Operated within a full ITSM framework using ServiceNow — working across the complete ticket lifecycle including Service Requests (SR), Incidents (INC), Problems (PRB), and Change Requests (CR).
- Attended and contributed to Change Advisory Board (CAB) and Problem Board discussions — presenting technical risk, change justification, and rollback plans to governance stakeholders.
- Built service dashboards and reports for managers, the delivery team, and end users — translating operational data into three distinct views tailored to different audience needs.
- Maintained service continuity and SLA compliance across the managed service engagement, coordinating closely with Ofcom stakeholders and internal delivery teams.
Senior Software Engineer - Coforge Limited
(2014-01 - 2018-01)
- Built reusable JavaScript libraries used across 8+ enterprise projects, reducing development time by ~20% through shared components and consistent patterns. Applied OOP design principles — inheritance, abstraction, and composition — to ensure maintainability at scale.
- Extended enterprise web modules in EXT JS using MVC patterns for 1,000+ end-users. Lots of the work was performance and usability, where small improvements add up.
- Connected applications through REST APIs and MuleSoft middleware. Middleware integration is one of those areas where the docs rarely match reality, so experience counts.
- Optimised SQL queries and stored procedures in Oracle, improving query performance by 35% for high-frequency reporting and data retrieval.
Software Engineer - VRVirtual.com Pvt. Ltd
(2010-02 - 2014-01)
- Early career work across client-facing web apps using JavaScript, jQuery, SQL Server, and MVC — delivered 10+ projects on time.
- Enhanced CRM web apps with Microsoft technologies, improving user engagement and retention by ~15%.
- Worked directly with stakeholders to scope and deliver projects, learning fast how to ask the right questions rather than just building what was written down.
- Wrote technical design docs for the team. Good documentation is the thing you're grateful for six months later.
Education
Bachelor's Degree - Information Technology - Amravati University