Creative copywriter/creative direction/styling
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I bring a wealth of creative experience from a wide variety of positions. For the past seven years, I have worked within senior roles at a European fashion e-commerce platform, with additional experience gleaned from a creative agency environment. During this time, my key clients were Christian Louboutin, Lacoste, Nike, Stone Island and Closed.
I am a journalist graduate from The London Institute, and count creative direction, copywriting, styling and brand strategy amongst my core skill sets. I specialise in menswear, sportswear and streetwear, but feel equally adept within the womenswear, beauty and kidswear categories.
As I hope you will glean from my attached CV, I bring a wealth of editorial experience from across a variety of positions. As a journalism graduate from The London Institute, I originally held ambitions to work in international affairs. Internships at The Economist and Transparency International followed, with formative roles at the Guardian, France 24, and Eurosport allowing me to explore different avenues and gain vital editorial experience However, a key moment in my career was a shift to copywriting for a creative agency in Berlin.
I went on to become the Senior Global Copywriter at Zalando and lead a team of 20+ copywriters across both local and global campaigns. I really flourished in this role and along with implementing new ToV guidelines across the company, I was heavily involved in the company’s drive to become more sustainable. From new packaging to the efforts to create a circular economy and marketplace for the brand moving forward, I gained expertise that I feel I could bring to my next role.
Having moved back to the UK last year, I am currently working across a variety of freelance roles. I would love to further the cross-section of skills I have learnt from creative agencies, independent and global luxury brands, and the e-commerce knowledge I have acquired from my senior role at Zalando. I really do believe I could make a worthwhile and lasting contribution within this role.
BA Honours Journalism, FDN Degree in Creative Media