Sana G

Communications strategist and writer with 6 years of experience working with clients in architecture, design, and sustainability. Skilled in editorial and content strategy. Strong track record in creating digital narratives for growth across socials.

Senior Communications Executive at Ecogradia (2023-07 – 2025-08)

• Single-handedly created and implemented communications strategies (including editorial) and collateral across Ecogradia's social channels, such as Instagram, which grew organically by 50,000+ followers within 20 months.
• Supported the director in scaling Ecogradia's YouTube channel to 2000+ subscribers organically in a year through topic selection, scripting, thumbnail ideation, promotional strategy, etc.
• Led the launch of a 10-episode webinar series on sustainable design in collaboration with Holcim Foundation that received 1000+ guest registrations from 45+ countries. Managed stakeholders, provided editorial and technical support, and oversaw the production of webinar videos for YouTube.
• Spearheaded company outreach across stakeholders, forming relationships and enabling social media partnerships with 60+ built environment professionals.
• Worked with the editor-in-chief to augment and periodically customise the company's business development profiles, which helped secure at least 3 sponsors.

Senior Communications Manager at Epistle (2022-03 – 2023-06)

Architectural Design Manager at Epistle (2021-08 – 2022-03)

• Developed and realised bespoke, multichannel communications strategies for 6+ clients belonging to domains like urban development, architecture, interiors and lifestyle, including UN Habitat India.
• Led content generation and management across clients; wrote and edited 100+ articles and press releases published across The Times of India, Hindustan Times and Architectural Digest, etc.
• Conducted workshops with clients and drafted detailed branding documents including company profiles, people's profiles and brand manifestos.
• Mentored 5 junior content writers; delivered a project writing and packaging workshop to the whole company comprising 70+ people.
• Suggested the creation of Epistle's YouTube channel with a detailed strategy document comprising 5-6 potential content directions; received positive feedback from the management.

Architect at Architron Group (2020-10 – 2021-07)

• Proposed the revamping of the company's social media channels, presented potential ideas and received generally positive feedback; initiated posting on the company's Instagram handle.
• Prepared digital models, drawings and working drawings for 5+ projects; directly liaised with vendors and site engineers to ensure proper project implementation.
• Guided two student interns on several facets of designing as well as creating working drawings.

Junior Architect at Dhun, Jaipur (2019-09 – 2020-07)

• Aided a 4-member team in documenting salvaged pieces from sixteen havelis (traditional mansions) to support conservation initiatives; conducted intensive research culminating in a white paper.
• Analysed the traditional water systems at Kuchaman Fort, India, spread over 30 sq km. Initiated documentation of the same for future restoration.

Community Engagement & Content Creation Intern at University of Exeter (2025-10 – 2026-07)

Part-time

• Devised creative strategies, designed graphic templates, sourced content, and created and published posts for the new LinkedIn page of Biocultural HIVE, a recent initiative at the Department of Archaeology and History, University of Exeter.
• Maintained an average engagement rate of 17.2% against an industry standard of 2.8% through creative, multimedia storytelling about an otherwise technical and niche topic.

Communications Consultant at Relipower Technology Pvt. Ltd. (2018-05 – 2025-08)

Pro bono | Part-time

• Leveraged my design and writing skills to devise the company branding and value statements, as well as customise product catalogues, which increased customer callback rate by 10%.

Editorial Intern at Rethinking the Future (2020-09 – 2021-01)

Part-time

• Wrote 15 articles across a wide range of topics in the domain of architecture and design that were published on Rethinking the Future's website with readership across 100+ countries.

MA in Creative Writing – University of Exeter (2024-09 – 2025-09)

B.Arch. in Architecture – School of Planning and Architecture, Bhopal (2014-08 – 2019-08)

HSC – Summer Fields School (2011 – 2014)