Sandra Nogales

Product Designer with 4+ years of experience delivering end-to-end SaaS and B2B2C product design. Skilled in UX research, service design, and defining and validating UX patterns that contributed to scalable design systems, working closely with product and engineering teams.

Known for turning complex requirements into intuitive, high-impact solutions that improve adoption and reduce friction. Strong communicator and collaborator, experienced in stakeholder alignment and contributing strategic insight to product decisions.

Alfred Smart — Product Designer | Spain | Mar 2022 – Present

•  Led transformation of legacy tools into a scalable SaaS platform, defining and validating core UX patterns and contributing to a design system used across multiple products.

• Owned UX research and product discovery, conducting heuristic analyses, interviews,

  usability tests, and surveys to inform evidence-based decisions.

• Delivered high-fidelity prototypes and specifications for web and mobile, aligning priorities across product, engineering, and stakeholders.

• Led cross-functional workshops to simplify complex requirements into clear,

  user-centered service design solutions.

• Improved usability flows to enhance adoption and user satisfaction across B2B clients.

  Key Skills: UX Research · Design Systems · Prototyping · Interaction Design · Product Strategy

  · Service Design · Stakeholder Management

• Led cross-functional workshops to simplify complex requirements into clear,

  user-centered service design solutions.

• Led UX/UI redesign of ICME Healthcare’s corporate website, improving accessibility,

  visual consistency, and international positioning.

• Designed personas, journeys, and responsive, accessibility-first interfaces to reduce cognitive load and improve usability.

• Delivered polished UI components, visual assets, and micro-interactions, elevating user engagement.

• Conducted competitor analysis, stakeholder interviews, and usability tests to validate design decisions.

  Key Skills: Accessibility (WCAG) · Responsive Design · Visual Design · Motion Graphics · User

  Testing

•  B.A. Digital Design & Creation — Open University of Catalonia

• Master Certification, UX/UI Design — Aula Creactiva, Spain

• Diploma, Illustration, Advertising & Design — ESDIP, Spain

•  B.S Social Work — Complutense University of Madrid (Sociology, Anthropology, Psychology;

  relevant for human-centred design)