Marketing Manager (Interim) - WRBLO
(2025-12)
Own marketing activity across digital channels, with a strong focus on lead generation, digital performance, and market visibility.
- Own the full digital funnel, delivering qualified inbound leads to sales
- Create product positioning, case studies, and customer-focused content
- Own website redevelopment, focusing on conversion optimisation and lead capture
- Own website performance, SEO strategy, and social media engagement
- Manage marketing budgets and delivered data-led performance reporting
- Monitor competitor activity, messaging, and share of voice
- Report on campaign performance, pipeline health, and ROI
Digital Marketing Manager - Clance Insights
(2023-04 - 2025-12)
B2B data & insights SaaS platform
- Owned the full digital funnel, delivering qualified inbound leads to sales
- Managed outbound campaigns including email, webinars, and events
- Created product positioning, case studies, and customer-focused content
- Owned website performance, SEO strategy, and social media engagement
- Monitored competitor activity, messaging, and share of voice
- Reported on campaign performance, pipeline health, and ROI
- Established clear marketecture for a technically complex SaaS product
- Built reporting frameworks to support commercial decision-making
Digital Marketing and Website Manager - StyleScape Ltd
(2022-06 - 2023-04)
B2B SaaS platform
- Planned and executed integrated campaigns across webinars, SEO, PPC, PR, email, and LinkedIn Ads
- Owned website redevelopment, focusing on conversion optimisation and lead capture
- Managed marketing budgets and delivered data-led performance reporting
- Increased lead generation through full-funnel campaign optimisation
- Improved ROI via agile budget management and continuous testing
Marketing Manager - Wrenew Ltd
(2020-09 - 2022-07)
Technology provider
- Delivered acquisition-led digital strategies across paid, organic, and owned channels
- Managed CMS and digital journeys to improve engagement and conversion
- Produced performance reporting to inform growth strategy
Digital Marketing Manager - Intellect Global Transaction Banking
(2018-02 - 2019-11)
Enterprise SaaS & financial technology
- Led digital marketing activity supporting enterprise sales teams
- Planned and promoted webinars, events, PR, and outbound campaigns
- Owned website performance, SEO strategy, and social media engagement
- Managed agencies, partners, and internal teams
Digital Marketing Manager - iCore Ltd
(2016-10 - 2018-01)
B2B IT Service Management Consultancy
- Owned digital marketing operations, lead generation, and automation
- Ran campaigns using HubSpot, Salesforce, and LinkedIn Campaign Manager
- Reported directly to Board on pipeline, performance, and ROI
- Built a repeatable sales engine aligned with sales
- Achieved page-one Google rankings for competitive keywords
- Secured Crown Commercial Service supplier status and national PR coverage
Senior Digital and Marketing Roles - Various (Deloitte, Epsilon, CIPFA, and agency leadership)
Earlier Career (Summary)
- Delivering marketing automation, CRM, events, executive communications, and large-scale digital campaigns
