Victoria Dyer

Senior Marketing Manager with 20+ years' experience across agency and client-side environments, including four years as Marketing Manager for Porta Romana, the British luxury lighting and furniture brand. Experienced in developing and delivering integrated marketing strategies across brand, digital, CRM, social media, content, photography, product launches, events and trade marketing, with a strong understanding of premium interiors and design-led audiences. Combines strategic leadership with hands-on delivery, team management and commercial accountability, and is now looking to bring this experience back into the premium interiors and design sector.

Marketing Manager at Netcom Solutions (2024-09 – Present)

• Define and deliver marketing strategy aligned to commercial objectives across a broad B2B and B2C portfolio.
• Build and manage CRM, automation and reporting infrastructure using HubSpot, supporting lead generation, nurturing and customer communications.
• Plan integrated campaigns across digital, email, social, content and web, working closely with leadership and external partners.
• Manage website development, agencies and external suppliers, translating commercial priorities into clear briefs and delivery plans.
• Develop partnerships and referral channels while monitoring campaign performance, pipeline visibility and conversion.

Maternity Leave / Living Overseas (2021-10 – 2024-09)

Three-year career break to have two children while living in Saint Germain du Pres, Paris.

Marketing Manager at Porta Romana (2017-10 – 2021-10)

Senior marketing lead for the British luxury lighting and furniture brand, working across premium interior design, hospitality and high-end residential markets.

• Built and led the in-house marketing function, managing a five-person team across creative, digital, social media, events and trade marketing.
• Worked closely with the Directorship team to develop and deliver brand and marketing strategy across UK and international markets, collaborating with global partners and distributors.
• Owned the annual marketing calendar across new product launches, trade events, digital campaigns, social media, website, photography, print and trade marketing.
• Led marketing for new collections and product launches, coordinating lifestyle and product photography, catalogues, brochures, events and digital assets.
• Implemented Pardot and aligned it with Salesforce CRM, contributing to 11% growth in the mailing database within nine months.
• Led social media planning and analytics through Sprout Social, contributing to growth of approximately 15,000 Instagram followers over two years.
• Directed product and lifestyle photography, working with the Creative Director, stylists, photographers and external suppliers to maintain a premium visual identity.
• Managed a significant annual marketing budget of approximately £500k, reviewing forecasts, performance and ROI with the Directorship team.
• Managed external agencies, creative partners and suppliers, writing briefs and overseeing delivery across digital, print and brand activity.
• Worked closely with worldwide sales teams, representatives and distributors to ensure consistent brand presentation and effective marketing support across territories.

Account Director at Teamspirit (2017-01 – 2017-10)

Account Director at The Clarion Portfolio (2014-04 – 2016-12)

Senior Account Manager at TCC

Senior Account Manager at Bullet

Account Manager at TC Communications

Junior Account Executive at Yellowdoor PR

Fashion Marketing – University of Northampton A Levels in English Literature, Spanish, Design – Esher College

GCSEs – Heathside School