Senior Associate – GTM Operations at xUnlocked (2024-03 – Present)
Promoted from Revenue Operations Associate.
- Spearheaded Revenue Operations by optimising sales and marketing processes, fully implementing and managing the CRM system (HubSpot), and conducting revenue analysis, including sales forecasting, pipeline management, and financial modelling, to improve sales efficiency and drive a 60% increase in productivity
- Acted as internal solutions architect by translating complex technical problems into clear, scalable systems that served both internal teams and external clients, frequently liaising between technical teams and business stakeholders
- Led the design and delivery of a new data architecture and reporting infrastructure, integrating HubSpot, invoicing systems, and AWS BI tool QuickSight - by leveraging the Gemini LLM API - reducing monthly reporting time by 70%, improving forecasting accuracy by 90%, and enabling faster executive and board decision-making
- Conducted monthly strategic RevOps sessions with the senior leadership team, translating data into actionable insights to inform sales and marketing strategies and drive revenue growth
- Played a critical role in Account Management and Client Success, overseeing onboarding for over 50 clients, managing key accounts such as Santander Bank, and driving customer satisfaction with a 90% retention rate
- Managed investor relations by preparing bi-monthly board packs, sending out monthly investor update emails, and handling and presenting ad-hoc financial requests to the board, ensuring transparency for stakeholders
Operations Analyst at xUnlocked (2023-03 – 2024-02)
Drove workflow efficiency and scalability by integrating data across CRM, invoicing systems, and AWS QuickSight BI tools.
- Drove workflow efficiency and scalability by integrating data across CRM, invoicing systems, and AWS QuickSight BI tools, reducing reporting time by 80% and enabling timely, data-driven decisions across leadership and finance teams
- Supported data quality assurance and analysis across operational systems, improving accuracy of sales and marketing reporting by 25%, and ensuring clean, actionable insights for leadership
- Led process optimisation initiatives across internal tools and workflows, streamlining manual tasks in invoicing, reporting, and onboarding, which cut operational admin time by 30+ hours per month
- Acted as a key member of the People Operations team, supporting onboarding for new hires, managing HR tooling, and organising company events and offsite, helping embed a high-performance and inclusive culture
Business and Innovation Analyst at Victory Link (2021-04 – 2021-07)
Researched and built a library of reusable business intelligence assets to produce consistent and streamlined digital solutions.
- Researched and built a library of reusable business intelligence assets to produce consistent and streamlined digital solutions reducing the time taken to make and implement decisions by over 20%
- Collaborated with software developers and designers to build a work plan, guiding the development of 6 web and mobile digital applications by using agile methodologies to track team progress
Software Engineer at Victory Link (2020-09 – 2021-04)
Developed web and mobile software applications for three global companies in the MENA region using C# and JavaScript.
- Developed web and mobile software applications for three global companies in the MENA region, using C# and JavaScript for back-end and front-end development, respectively
- Implemented statistical analytics and SQL tools to analyse complex datasets identifying bottlenecks in the development of the software applications and communicated them to top-level managers
- Led the end-to-end development of a streaming platform for global telecommunications company Etisalat
