Media Officer & Head of Marketing - Discovery Indonesia
(2025-01)
- Took ownership of Discovery Indonesia's media presence by developing and executing content strategy, visual identity, and promotional campaigns, ensuring the organisation was represented consistently and professionally across all platforms.
- Produced photography and video content at events that were repurposed across digital channels, increasing the organisation's visibility and giving audiences a compelling reason to stay engaged.
- Coordinated marketing communications across departments, reducing inconsistencies in messaging and creating a more unified brand voice for the organisation.
Head of Photography & Head of PA (Public Announcements) - Ciputra Times - Surabaya
(2023-01 - 2025-05)
- Oversaw photography coverage across every level of the school, ranging from preschool through to high school — standardising visual quality and consistency across all publications, which contributed to Ciputra Times expanding from a student-facing newspaper to a monthly, quarterly, and annual newsletter distributed to parents and the wider school community.
- Broadened the publication's audience by conducting interviews with students, teachers, staff, and external guests, ensuring content reflected a diverse range of voices that resonated beyond the student body.
- Consistently delivered work to tight publication deadlines across monthly, quarterly, and annual editions, managing multiple shoots, edits, and interviews simultaneously, building a strong ability to prioritise, adapt, and produce high-quality content under pressure.
- Thrived under the pressure of live, fast-paced event coverage, regularly problem-solving on the spot and switching between very different environments and age groups in the same day, developing a flexibility that meant no brief was ever too unpredictable.
- Led the PA team in parallel, synchronising school-wide announcements with media coverage to create a more cohesive and professional presence for the publication across the whole school community.
Sports Division Member - PPI Indonesia (Perhimpunan Pelajar Indonesia) - UK
(2024-01)
- Contribute to event planning and community-building initiatives for Indonesian students in the UK, helping create a stronger social network and support system for students navigating life abroad.
Photography & Videography - World Scholar's Cup Surabaya - Surabaya
(2022-01 - 2025-12)
- Captured live event photography and produced short-form highlight videos that were shared across official social media channels, extending the competition's reach beyond attendees and giving the wider community a window into the event.
Freelance Photographer & Videographer - Freelance
(2023-01)
- Built a freelance portfolio across church and sports events, developing the ability to read different environments quickly and deliver content that communities actually want to share and keep.
- Adapted shooting style between fast-moving sports action and more considered, atmosphere-driven church settings — strengthening versatility across very different photographic contexts.
Basketball Coach - DBL Academy - Surabaya
(2020-01 - 2021-12)
- Designed and delivered structured training sessions for young athletes, seeing players develop in both technical skill and confidence, reinforcing the value of clear communication and patience when working with younger audiences.
- Took on full responsibility for a team's development at 10th grade, which strengthened the organisational and leadership skills that have since carried through every role taken on.
