Sharayu Ingale
E-commerce professional with 5+ years of experience delivering growth across B2C, D2C, and marketplace platforms in the beauty and fashion retail sector. Proven expertise in Shopify and Magento store management, product catalogue optimisation, campaign execution, and performance analytics. Experienced in managing large-scale inventories (1,000+ SKUs), launching new categories, improving customer journeys, and driving measurable revenue growth. A Shopify expert is adept at utilising Shopify's built-in features and apps to optimise online stores, upload content, and ensure seamless functionality and an enhanced user experience.
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About
E-commerce professional with 5+ years of experience delivering growth across B2C, D2C, and marketplace platforms in the beauty and fashion retail sector. Proven expertise in Shopify and Magento store management, product catalogue optimisation, campaign execution, and performance analytics. Experienced in managing large-scale inventories (1,000+ SKUs), launching new categories, improving customer journeys, and driving measurable revenue growth.
A Shopify expert is adept at utilising Shopify's built-in features and apps to optimise online stores, upload content, and ensure seamless functionality and an enhanced user experience.
Experience
Assistant Manager at Sugar Cosmetics (2021-10 – 2023-02)
Led end-to-end ecommerce operations for 5+ beauty brands across India and the US, managing Shopify storefronts, product lifecycle, and merchandising.
- Led end-to-end ecommerce operations for 5+ beauty brands across India and the US, managing Shopify storefronts, product lifecycle, and merchandising.
- Managed 1,000+ live SKUs, executed 400+ product launches, and supported 18+ category rollouts, ensuring accuracy, compliance, and timely go-live.
- Implemented structured SKU audits and inventory checks, achieving zero catalogue discrepancies for six consecutive months.
- Improved online customer journey and engagement by 21% through website theme enhancements and interactive content integration (Storyly).
- Produced weekly and monthly sales, inventory, affiliate, and engagement reports using advanced Excel and analytics tools to support leadership decision-making.
- Supported digital acquisition initiatives across Instagram, Facebook, and TikTok, contributing to 35% growth in new customer acquisition.
E-commerce Executive at Nykaa Pvt Ltd (2020-06 – 2021-09)
Managed ecommerce operations and brand positioning for 120+ fashion, footwear, and activewear brands on Nykaa Fashion.
- Managed ecommerce operations and brand positioning for 120+ fashion, footwear, and activewear brands on Nykaa Fashion.
- Drove 35% growth in new brand revenue, significantly outperforming the category benchmark of 8%.
- Owned day-to-day trading metrics including Order-to-Delivery (O2D), cancellations, out-of-stock (OOS), promotions, and sales targets.
- Led coordination with internal teams (marketing, finance, operations) and external brand partners to ensure timely launches, campaigns, and payments.
- Analysed customer behaviour and performance data using Magento, Shopify, and advanced Excel (pivot tables, lookups) to optimise listings and promotions.
Senior Research Analyst at Rein Labs LLP (2018-08 – 2020-06)
Supervised and mentored a team of 8 analysts, assigning tasks, managing workloads, and conducting final quality checks.
- Supervised and mentored a team of 8 analysts, assigning tasks, managing workloads, and conducting final quality checks.
- Delivered 100% of projects on time, improving reporting efficiency by 35% through structured data analysis and automation.
- Collaborated with digital, SEO, PR, and creative teams on multi-stakeholder research projects.
- Demonstrated rapid progression by successfully delivering 3 major client projects within the first 3 months.
Education
MSc in Digital Marketing – Oxford Brookes University (2023-09 – 2024-09)
Bachelor in Engineering – Datta Meghe College of Engineering (2014-08 – 2017-08)
