Sharon Brooks

Results oriented professional with a passion for generating innovative ideas and implementing impactful communication strategies to drive sustained growth and influence. Proficient in consulting, event strategy, communication, and marketing, with proven success in concept development and execution across digital and traditional channels. I am an expert in audience engagement, brand partnerships, and stakeholder relationship management across sectors including start-ups, engineering/construction, education, arts & culture, fashion, and charity within the B2C & B2B landscape.

Known for curating immersive experiences and delivering imaginative, results-driven campaigns. A people-focused leader, dedicated to nurturing and encouraging team growth. I thrive on new challenges, exceed expectations by leveraging my transferable skills and ensure business objectives are met while making a positive impact.

Senior Events & Marketing Manager - Sir Robert McAlpine

(2024-04 - 2025-04)

• Delivered multiple senior leadership events: including conferences, dinners and virtual town halls.
• Led on the planning and delivery of the annual senior team conference, bringing together over 350+ executives and suppliers to align on strategic goals.
• Managed event initiatives with charities including: The British Paralympics and Maggies to help strengthen the company's inclusion agenda and elevating brand association.
• Managed stakeholder engagement and external partnerships including UKREIF and LREF ensuring consistent messaging, strong collaboration and relationship building.

Senior Events & Communications Manager - University of East London

(2023-06 - 2024-01)

• Developed a comprehensive strategic communication plan to bolster engagement and retention.
• Cultivated relationships with key stakeholders. Achieved a significant increase in engagement with a new social media audience.
• Launched a new marketing campaign and elevated the overall audience experience, leaving them both intrigued and engaged while managing x 2 staff and ambassadors.
• Successfully boosted audience engagement and doubled the attendees
• Achieved a 100% increase in attendance compared to 2022
• Amplified social media presence by 30M+
• Designed and successfully implemented a comprehensive event schedule tailored to a predominantly international audience
• Developed a marketing campaign, which entailed a rebranding strategy and revamping all communication touch points.
• Created and executed more than 30 diverse cultural events

Senior Events Marketing Manager - London South Bank University

(2022-10 - 2023-06)

Led on the development of a highly successful open day, which resulted in the highest footfall to date. I played a central role in the development of the creative recruitment and corporate strategies to bolster brand presence, drive conversions, and foster customer loyalty. I oversaw the planning and execution of brand-building and engagement events, both online and offline. Responsible for managing budgets and staff.

Head of Communication - Tata Storytime

(2020-01)

A digital storytelling start-up that nurtures positive identity in the African & Caribbean community & fosters inclusion and literacy

• Managed business development
• Developed the communications strategy
• Successfully secured arts council funding
• Developed and managed all content, collateral, media management, press liaison, activations and events
• Successfully secured online and offline media coverage on national TV, press and digital
• Developed partnerships with leading publishing houses
• Devised strategic collaborations with high profile organisations, celebrities and influencers

Event Consultant - African & Caribbean Leukaemia Trust (ACLT)

(2019-05 - 2019-11)

Event manager for the 2019 ACLT celebrity fundraising ball, a major event for a leading blood cancer charity.

• Hosted 600 guests at the Intercontinental Park Lane
• I seamlessly orchestrated the event, blending entertainment, silent auctions, and real-life stories for a memorable and impactful occasion.

Awards Lead - Careers & Enterprise

(2019-03 - 2019-11)

I consulted and led on the project management to design and execute a comprehensive on and offline campaign strategy for the annual awards launch. I led on the awards cycle, overseeing the promotion, marketing, branding and the development of a robust assessment process. I conceptualised a creative approach to announce and celebrate the winning entries.

I played a crucial role in defining and recruiting an experienced judging panel, set eligibility criteria, and identify external partners to collaborate in the creation and delivery of the awards.

Events & Operations Lead - Bloomsbury Festival

(2018-06 - 2018-11)

I led on the operation and logistics, executed the festival programme in alignment with the organisation's creative vision. Oversaw the management and execution of the core program, content production, logistics, income operations, and front-of house services. Recruitment of staff and supervision.

• Delivered over 40 festivals at diverse venues
• Partnered with over 100 programming collaborators
• Present 150 events spanning five days.

Event Lead - University College London

(2017-10 - 2018-06)

Led on audience engagement, strategic communication planning and media management, press briefings, developed content and collateral. Designed and created an arts and culture event programme at the Olympic Park Stratford East. Led on the project management, creative planning and execution, marketing campaign, video production, supplier liaison, developed income-generating activities, talent sourcing, press and media management, devised promotional collateral.

Additionally, I led and curated the entire cycle of the annual 10th-anniversary awards show, from concept to execution.

• Created partnerships with London College of Fashion, The V&A, Stratford Theatre and local businesses
• Increased audience engagement and boosted brand recognition to a new audience resulting in sold out shows
• Secured online and TV media coverage.

Event Producer - Africa Fashion Fund Foundation

(2017-02 - 2017-09)

A celebration of African Arts and Culture in conjunction with Global Arts Foundation and Sotheby's Mayfair. I led on the production of the fashion show from concept to completion, designer selection, casting models, management of staff, supplier liaison, AV planning, lighting & sound, room layout, suppliers/vendors, collaborate with stylists, manage budgets, plan schedules, all creatives.

Event Manager - The One Event Agency, UK & West Africa

(2015-06 - 2017-01)

Provided PR and events support to charities, fashion, beauty and health related clients in the UK and West Africa.

• Led on execution of events including press briefings, product launches, conferences, award ceremonies and exhibitions.
• International clients include: L'Oréal, Vlisco, Philips and African Caribbean Leukaemia Trust.
• Porsche launch Ghana
• Charity partnerships and private sector organisations, raised funds for community awareness programs
• OK Magazine Nigeria launch
• Alex Amuso brand awareness product launch Nigeria

BA (Hons) - Business Administration & Retail Marketing Management - University of Luton