Sharon Kelly

Senior Event Producer delivering high impact, large scale global events and live productions. Currently leading a flagship international awards programme, overseeing creative, technical and operational delivery with full ownership of show execution and audience experience.

Known for calm, decisive leadership in high pressure environments, translating ambitious briefs into seamless, premium experiences. Strong track record across live shows, brand activations and global launches, working with senior stakeholders, partners and agencies to deliver standout moments at scale.

Senior Event Producer / Deputy Head of Events (FTC) at 50 Best (William Reed) (2026-02 – Present)

Lead production of a flagship global awards programme, delivering a multi event international series culminating in a high-profile live awards show.

• Own end to end delivery of awards ceremony and supporting programme (talks, receptions, partner events)
• Lead show production including run of show, show calling and live execution
• Manage cross functional teams, global partners and agencies across complex delivery
• Control £1M budget with full accountability for allocation and delivery
• Drive pace, clarity and decision making across a fast moving, high-pressure programme

Senior Events Manager at OVO Energy (2024-01 – 2026-01)

Delivered integrated B2B and B2C event programmes aligned to brand, commercial and corporate objectives.

• Produced large scale brand activations and experiential campaigns across the UK
• Partnered with senior stakeholders across marketing, brand and commercial teams
• Managed agencies and suppliers to deliver creative, high impact experiences
• Owned multiple project budgets, aligning delivery across cross functional teams
• Delivered private customer event with headline talent achieving 100% satisfaction
• Led experiential campaign across London driving strong engagement and measurable reach
• Delivered national exhibition programme engaging 100k+ attendees
• Produced content led events during London Climate Action Week

Global Event Manager at Virgin Atlantic (2003 – 2023)

Delivered global events, launches and brand experiences designed to generate international impact and media attention.

• Led complex international productions across multiple markets
• Delivered high profile launches, PR moments and VIP events
• Produced large scale conferences and brand activations
• Delivered global route launches (£500k–£700k) generating international media coverage
• Produced flagship conferences for 700+ attendees (£600k+ budgets)
• Delivered world first transatlantic sustainable fuel flight event
• Led global film partnership campaign generating 1.2M+ views

BSc (Hons) – Coventry University