Amy Eaton

My career, spanning very diverse industries, is anchored by a consistent strength of exceptional communication and interpersonal skills, with a proven track record to forge robust relationships that drive collaborative success and ultimately business revenue. As a critical and creative thinker with expertise in direct consultative sales closing, lean management, and business streamlining, I optimise processes to enhance efficiency and maximise profitability. My recent B2B experience includes managing a diverse SME client portfolio, expertly navigating the sales funnel, nurturing key relationships, and consistently achieving core KPI's.

I leverage CRM tools, market data analysis, and customer insights to exceed sales targets and am a strong communicator who builds lasting partnerships collaborating cross-functionally to enable a healthy pipeline and sustainable growth.

Senior Event Manager - 44 Global - Hybrid

(2025-06)

As Senior Event Manager of Futurescape - the UK's leading Landscape Gardening and Landscape Architecture exhibition. I lead the development and delivery of sustained growth for this B2B tradeshow.

Sales Manager - Growth Yard - Hybrid Remote

(2023-01 - 2025-05)

Often serving as the primary business development contact, I employ consultative selling to align our diverse commercial offerings with client marketing objectives. I move beyond single transactions with exhibition tradeshow sales to upsell and integrate clients into our entire portfolio; securing revenue through solutions that span print advertising across our publications, awards sponsorships, and participation in our wider portfolio of global events in Riyadh and the US. As part of my immediate team I manage a lead generator to successfully source, canvass and communicate with key industry leaders and businesses to exhibit at our show.

This is done through strategic email campaigns, cold calling, teams meetings, social selling and content creation. In the short tenure in this role I have consistantly hit my KPI's and demonstated strong business acumen and ability in this new arena. The business has selected me for an accelerated internal development track, establishing the Event Director role as my progression pathway for the upcoming year.

• Served as primary business development contact
• Employed consultative selling to align commercial offerings with client marketing objectives
• Upselled and integrated clients into entire portfolio
• Secured revenue through solutions spanning print advertising, awards sponsorships, and global events
• Managed lead generator to source and communicate with key industry leaders
• Consistently hit KPI's and demonstrated strong business acumen
• Selected for accelerated internal development track with Event Director role as progression pathway

OpEx Manager - Imerys - Hybrid Remote

(2020-08 - 2022-06)

• Spearheaded cross-functional initiatives to optimise operations and productivity across 12 UK industrial hubs
• Provided additional support to European sites
• Cultivated a culture of change, fostering collaboration and innovation within diverse teams
• Identified improvement areas and implemented lean manufacturing principles
• Achieved substantial cost reductions and enhanced operational efficiency
• Established and maintained strong relationships with key stakeholders including senior leadership, operations teams, and external partners
• Drove impactful change through effective communication and influencing skills
• Implemented comprehensive training programs
• Utilized KPIs and advanced data analytics to identify process inefficiencies and opportunities for improvement
• Conducted site maturity assessments
• Proposed innovative improvement solutions
• Provided European travel support for business projects

Sales Manager - Growth Yard - Hybrid Remote

(2023-01 - 2025-05)

• Transitioned into role following career re-evaluation
• Rapidly advanced to Sales Manager
• Delivered substantial revenue growth through B2B sales and ongoing partnerships
• Sold diverse omni-channel lead generation solutions including cold email, newsletter outreach, LinkedIn adverts/messaging and telemarketing
• Conducted virtual video meetings with clients
• Identified optimal solutions for client needs and integrated them into marketing strategies
• Employed solution-led, consultative selling approach
• Demonstrated strong emotional intelligence, persuasion and negotiation skills
• Consistently yielded exceptional close rates
• Leveraged outbound calling to expand sales pipeline
• Collaborated cross-functionally with sales and marketing teams
• Optimised sales performance through upselling and driving repeat business
• Successfully recruited and trained high-performing sales team that consistently met and exceeded targets
• Strategically refined CRM framework and marketing literature resulting in 5% improved lead conversion
• Adapted and refined sales approach in evolving industry

Research & Development Technician - Imerys

(2010-09 - 2020-06)

BA (Hons) - English/Media Communications - Gloucestershire University (2000 - 2003)

A-Levels - St Austell College (1998 - 2000)

GCSE - Penrice Community School (1993 - 1998)