Sheena Mal

Customer-focused SaaS professional with 12 years' experience managing and growing enterprise relationships across EMEA and the Middle East. Experienced in onboarding, adoption, retention, stakeholder management and account growth within complex multi-stakeholder environments. Trusted by globally recognised brands to drive customer outcomes, maintain long-term partnerships and deliver measurable business value.

Senior Enterprise Account Executive (Contract) at First Mile (2025-10 – 2026-05)

• Led a customer-facing team focused on retention, engagement and customer outcomes.
• Supported customer lifecycle initiatives designed to improve adoption and long-term value.
• Partnered with Sales, Product and Operations to enhance customer experience.
• Coached team members on customer engagement and account management best practices.

Team Lead, Account Management (Contract) at Bridebook (2025-02 – 2025-06)

• Led a customer-facing team focused on retention, engagement and customer outcomes.
• Supported customer lifecycle initiatives designed to improve adoption and long-term value.
• Partnered with Sales, Product and Operations to enhance customer experience.
• Coached team members on customer engagement and account management best practices.

Enterprise Account Executive (multiple roles) at BigCommerce (2019-03 – 2023-10)

• Managed enterprise customer relationships across onboarding, adoption and growth.
• Conducted strategic business reviews with senior stakeholders.
• Supported customer expansion and long-term account development.
• Maintained strong customer relationships across global enterprise accounts.
• Managed a $576K–£600K ARR quota while leading a team of 6 AEs to exceed quota.
• Consistently exceeded annual quota across 3 years, mastering B2B and B2C enterprise sales.
• Navigated complex multi-vertical deals, securing flagship accounts across EMEA.
• Owned UK outbound and inbound campaign strategy; landed meetings with flagship prospects including Daniel Wellington, leading to a fast-track promotion.

Internal Sales Manager at Voxpopme (2018-02 – 2018-12)

• Worked closely with customers and internal stakeholders to support engagement and account development.

Enterprise Account Executive (multiple roles) at SLI Systems (2015-03 – 2018-01)

• Managed high-value enterprise portfolios and maintained a 100% NPS score.
• Signed major brands including John Lewis and Next.
• Led the Sales Development team and secured Iceland Supermarket — the largest supermarket deal signed by the company.
• Exceeded 102% of quarterly target in year one; acquired clients including Goldsmiths and Farrow & Ball.

Account Executive at Dell (2013-10 – 2015-01)

• Managed enterprise net-new and growth accounts across Healthcare and Public Sector.
• Achieved 300% of quarterly target; promoted within 8 months.
• Conducted executive business reviews and health checks to drive satisfaction and retention.

BA Hons in Criminology – University of Roehampton (2008 – 2011)