Shirleigh Humphreys

I’m Shirleigh Humphreys — a social media strategist and content creator with over 12 years of figuring out what actually makes people stop scrolling.

I’ve led campaigns for brands like Heinz UK, built a TikTok community of over 18.5k with live reactions to Strictly Come Dancing, The Traitors, and The Apprentice, and helped everyone from startups to global teams show up online in ways that feel human (and not like a corporate buzzword salad).

My approach? Strategy that sticks, content people actually want to watch, and a healthy dose of chaos — the good kind. Whether it’s crafting tone of voice, launching products to #1 on Product Hunt, or turning one-off viewers into loyal fans, I’m here to make social less boring, more impactful, and way more fun.

I’m an experienced social media strategist with over 12 years in the industry, delivering work across B2B, B2C and entertainment sectors.

At Garnett Keeler, I developed and executed social strategies for international clients, managing paid and organic campaigns, coordinating content with global teams in Germany, the US, and Singapore, and handling PR and media liaison to ensure cohesive messaging across channels.

At Genie AI, I led the social strategy for their Product Hunt launch, which achieved #1 Product of the Day and #3 Product of the Week, driving over 500 new signups and contributing to their successful Series A raise. I created and executed campaigns that combined strategic insight with audience-first storytelling.

As a freelancer, I specialise in helping brands, creators and teams stand out online with content that actually connects. I’ve worked with Heinz UK (including their TikTok content and strategy), BBC, WWE and others, blending strategy, content creation, paid social, community management, and influencer marketing.

I’m passionate about making social less generic and more effective—using real insight, strong creative, and a human-first approach that helps brands show up in ways that matter.

My most recent education was in 2010 at the University of Greenwich, but I have obtained qualifications from Chartered Institute of Marketing in Social Media & Copywriting in 2023.