Shroff Joe
E-Commerce Executive
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About
Digital marketing and analytics professional with hands-on experience in SEO, GA4, Google Search Console, and performance reporting, including contributing to a 40% increase in market reach through keyword strategy work. Currently completing an MSc in Management, placing in the top 10% of postgraduate peers for Analytics for Operations and Logistics Management. Combines strong analytical and reporting skills (Excel, SQL, Power BI, Tableau) with leadership and customer service experience.
Seeking to bring data-driven decision-making and digital optimisation skills to an E-Commerce Executive role supporting direct bookings and digital revenue growth.
Experience
Digital Marketing Analyst - Global Security - Remote
(2025-02 - 2025-07)
- Conducted keyword research and competitor analysis to identify SEO opportunities and gaps
- Set up and monitored GA4, Google Search Console, and custom dashboards for keyword performance tracking
- Delivered keyword strategy recommendations and technical insights to the SEO team, contributing to a 40% increase in market reach
- Built performance reports to measure traffic growth, keyword rankings, and user behaviour over time
Associate - Atos Syntel
(2021-03 - 2022-08)
- Carried out data analysis and reporting using Excel, SQL and Tableau to support performance tracking and business decision-making
- Monitored key performance indicators and prepared regular reports for management review
- Identified trends in operational data and provided recommendations to support process improvements
- Liaised with cross-functional teams to maintain accuracy of data and reporting
Executive - Miramed Ajuba Solutions Private Ltd
(2018-10 - 2020-04)
- Supported analytics and reporting processes, using data to inform business decisions
- Managed customer queries and provided a consistently high standard of customer service
- Applied problem-solving and critical-thinking skills to resolve day-to-day operational issues
- Supported project-based work and contributed to risk assessment activities
Education
MSc - Management - University of Hertfordshire (2023-01)
BSc - Animation & Visual Communication - Dr. M.G.R University & Research Institute (2014-01 - 2017-01)
