Creative Director | Design Lead | Creating Award-Winning Experiences, Events & Digital Products for Global Brands
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Award-winning Design Lead and Creative Director with 16+ years of experience creating innovative events, immersive experiences, digital products, and user-centric brand environments for global brands including Cisco, IBM, Amazon, BT, Shopify, CoinDesk, and Formula E. I specialise in blending creativity, strategy, and user experience design to transform complex ideas into meaningful experiences that people remember. Having worked across the UK, USA, Europe, and Asia, I bring a multidisciplinary approach that combines experiential design, UX thinking, branding, and storytelling to create work that drives engagement and delivers measurable impact.
Founder of Ideias Design Agency, helping organisations shape experiences that connect people with brands in memorable ways.
Creative Director & Founder – Ideias Design Agency
Lead creative strategy, experiential design, and brand experience projects for clients across technology, finance, sport, and entertainment.
Design and deliver large-scale conferences, exhibitions, immersive experiences, and digital products.
Develop brand identities, environmental graphics, wayfinding systems, and user experience strategies.
Collaborate with international clients to transform business objectives into engaging, user-centred experiences.
Design Lead at George P. Johnson Experience Marketing
Lead 2D Designer at DesignScene
Delivered award-winning conference and event experiences.
Led international projects across the UK, USA, Hong Kong, and Europe.
Created experiential and digital solutions for brands including Cisco, Amazon, IBM, Gartner, Yahoo, BT, Live Nation, Formula E, and CoinDesk.
Designed over 400 integrated print and digital touchpoints for major global conferences with audiences exceeding 15,000 attendees.
Norwich School of Art and Design (University)
2005 – 2008
