Simran Wagle

Detail oriented Digital Marketer with over 7 years of digital experience in accounting tangible results. Exposure in building paid and organic strategies through data analysis.

Senior Marketing Manager at Morgans Originals (2025-11 – Present)

• Led and managed the entire Marketing Department, serving as Head of Marketing with full ownership of strategy, execution, and performance.
• Developed and oversaw the overall hotel marketing strategy, ensuring alignment with business objectives, brand positioning, and revenue goals.
• Managed all marketing channels, including digital, performance, content, social media, CRM, partnerships, and offline initiatives.
• Directed digital marketing strategy across paid media, SEO, website optimisation, and online distribution channels to drive bookings and brand visibility.
• Collaborated closely with senior leadership and hotel operations to support commercial strategy, launches, and promotional campaigns.
• Monitored marketing performance, budgets, and KPIs, using data insights to optimise campaigns and improve ROI.

Digital Marketing Manager at Montcalm Collection – Paddington, London (2024-10 – 2025-11)

• Spearheaded the launch of the Montcalm Mayfair, a flagship property, overseeing all digital marketing strategies from pre-opening to post-launch.
• Oversaw Google, Meta and Content marketing for a portfolio of 15 hotels, from developing strategy and managing assets to working with budgets and tracking performance.
• Worked with Marriott as part of their Autograph Collection.
• Executed paid digital campaigns across Google Ads and Meta, targeting both room bookings and F&B outlets.
• Maintained and regularly updated the company's websites using WordPress, with a focus on UI/ SEO.
• Used Looker Studio to monitor and analyse campaign performance, producing regular reports and insights to improve ROI.
• Created and scheduled content for newsletters, blogs, and social channels.
• Collaborated with external partners to uphold the brand's premium image across all digital touchpoints.
• Worked closely with stakeholders across departments to ensure marketing strategies aligned with overall business goals.

Digital Brand Manager at Global Banking Education – Greenford, London (2023-10 – 2024-10)

Remote Working

• Led the end-to-end management of the brand, overseeing all online platforms
• Directed successful email campaigns using SEMRUSH for market analysis ZOHO and Mailchimp for execution.
• Executed Paid like/ Organic campaigns for Meta and LinkedIn.
• Managed campaign budgets, monitoring weekly and monthly performance across social channels and Google.
• Generated reports on, extracting key performance indicators to inform strategic decisions.

Freelance Marketing Consultant at Self-employed (2022-04 – 2023-07)

• Worked remotely with as an independent marketing consultant, collaborating with diverse clients to develop and execute effective marketing strategies and executed digital campaigns.

Digital Marketing/PR Manager at The Dwarika's Group of Hotels and Resorts (2021-03 – 2022-02)

PATA Heritage Award winning Luxury Boutique Hotel

• Launched the official website for the Dwarika's Group of Hotel as a Project Manager.
• Handled 10+ VIP clients including BBC Travel, GQ London, Economic Times India, Cairo Scene, CNT traveller (Middle East).
• Created email campaigns and optimized SEO efforts, resulting in a 60% increase in organic search traffic and improved search engine ranking.
• Created content/Monitored all social media channels using Asana.

Business Development Associate at OHO Digital (2018-06 – 2020-09)

Interactive Digital Marketing Agency

• Developed and executed comprehensive digital marketing campaigns for B2B across various social channels using Hootsuite, Mail chimp and PPC advertising.
• Directed the implementation of national project with UNICEF for video marketing.
• Led/managed a team of 8, achieving a company growth of 125% in 3 years.

Relationship Officer at AutoEmag (2017-10 – 2018-06)

Online Digital Magazine and Marketing Forum

• Created an official company page and received 1.6k organic followers on Facebook.
• Google Analytics Experience Performed SEO for the company's website through Hubpot and Managed PPC advertising campaigns.

Master of Science in Digital Marketing – University of West London (2022-02 – 2023-06)

Bachelor in Business Administration in Business Administration – Ace Institute of Management (2016-03 – 2019-11)