Senior Marketing Manager at Morgans Originals (2025-11 – Present)
- Led and managed the entire Marketing Department, serving as Head of Marketing with full ownership of strategy, execution, and performance.
- Developed and oversaw the overall hotel marketing strategy, ensuring alignment with business objectives, brand positioning, and revenue goals.
- Managed all marketing channels, including digital, performance, content, social media, CRM, partnerships, and offline initiatives.
- Directed digital marketing strategy across paid media, SEO, website optimisation, and online distribution channels to drive bookings and brand visibility.
- Collaborated closely with senior leadership and hotel operations to support commercial strategy, launches, and promotional campaigns.
- Monitored marketing performance, budgets, and KPIs, using data insights to optimise campaigns and improve ROI.
Digital Marketing Manager at Montcalm Collection – Paddington, London (2024-10 – 2025-11)
- Spearheaded the launch of the Montcalm Mayfair, a flagship property, overseeing all digital marketing strategies from pre-opening to post-launch.
- Oversaw Google, Meta and Content marketing for a portfolio of 15 hotels, from developing strategy and managing assets to working with budgets and tracking performance.
- Worked with Marriott as part of their Autograph Collection.
- Executed paid digital campaigns across Google Ads and Meta, targeting both room bookings and F&B outlets.
- Maintained and regularly updated the company's websites using WordPress, with a focus on UI/ SEO.
- Used Looker Studio to monitor and analyse campaign performance, producing regular reports and insights to improve ROI.
- Created and scheduled content for newsletters, blogs, and social channels.
- Collaborated with external partners to uphold the brand's premium image across all digital touchpoints.
- Worked closely with stakeholders across departments to ensure marketing strategies aligned with overall business goals.
Digital Brand Manager at Global Banking Education – Greenford, London (2023-10 – 2024-10)
Remote Working
- Led the end-to-end management of the brand, overseeing all online platforms
- Directed successful email campaigns using SEMRUSH for market analysis ZOHO and Mailchimp for execution.
- Executed Paid like/ Organic campaigns for Meta and LinkedIn.
- Managed campaign budgets, monitoring weekly and monthly performance across social channels and Google.
- Generated reports on, extracting key performance indicators to inform strategic decisions.
Freelance Marketing Consultant at Self-employed (2022-04 – 2023-07)
- Worked remotely with as an independent marketing consultant, collaborating with diverse clients to develop and execute effective marketing strategies and executed digital campaigns.
Digital Marketing/PR Manager at The Dwarika's Group of Hotels and Resorts (2021-03 – 2022-02)
PATA Heritage Award winning Luxury Boutique Hotel
- Launched the official website for the Dwarika's Group of Hotel as a Project Manager.
- Handled 10+ VIP clients including BBC Travel, GQ London, Economic Times India, Cairo Scene, CNT traveller (Middle East).
- Created email campaigns and optimized SEO efforts, resulting in a 60% increase in organic search traffic and improved search engine ranking.
- Created content/Monitored all social media channels using Asana.
Business Development Associate at OHO Digital (2018-06 – 2020-09)
Interactive Digital Marketing Agency
- Developed and executed comprehensive digital marketing campaigns for B2B across various social channels using Hootsuite, Mail chimp and PPC advertising.
- Directed the implementation of national project with UNICEF for video marketing.
- Led/managed a team of 8, achieving a company growth of 125% in 3 years.
Relationship Officer at AutoEmag (2017-10 – 2018-06)
Online Digital Magazine and Marketing Forum
- Created an official company page and received 1.6k organic followers on Facebook.
- Google Analytics Experience Performed SEO for the company's website through Hubpot and Managed PPC advertising campaigns.
