Siobhán Ovey

I'm a professional with a strong background in marketing, administration, and customer-facing roles. I enjoy making things clearer, more engaging, and more compassionate, whether that's through good design, organised systems, or friendly communication. I work calmly under pressure and take pride in doing things properly.

Marketing Executive at St John's Garden Centre (2022-05 – Present)

• Designed eye-catching in-store signage, banners, and POS materials
• Planned and delivered seasonal campaigns to a customer base of 12,000+ (maintained 12,000 of 20,000 customers after a move to loyalty app)
• Built and maintained a WordPress website using Elementor, uploading products with clear, SEO-friendly descriptions
• Managed Instagram and Facebook pages, creating posts, videos, and adverts that connect with customers
• Used audience insights and reports to improve reach and engagement
• Planned email marketing campaigns, including customer journeys, personalised loyalty emails & regular updates
• Organised popular events including Pumpkin Days, Easter Egg Hunts, and Santa Arrival Night
• Launched a loyalty app and supported customers with sign-ups and troubleshooting
• Built up relationships with local press to create the best results out of upcoming events

Personal Assistant to Managing Director / Receptionist at St John's Garden Centre (2020-02 – 2022-05)

• Looked after a 20,000-strong loyalty database, maintaining accurate records and ensuring GDPR-compliance
• Acted as a key point of contact - answering phones, Facebook/Instagram messages and emails, dealing with customer and supplier, resolving queries efficiently and professionally
• Provided day-to-day administrative and organisational support to senior management, juggling competing priorities and responding to changing business needs
• Organised travel, accommodation, and logistics for business and group trips (up to 50 people)
• Handled complex Brexit-related admin, including certificates and PEACH/IPAFFS systems
• Prepared and processed invoices, quotations, and general paperwork

Customer Services Assistant at St John's Garden Centre (2016-05 – 2020-02)

• Delivered friendly, knowledgeable customer service across a busy retail environment, helping customers with purchases, queries and product information
• Managed till transactions, refunds, exchanges and loyalty scheme queries accurately and confidently
• Received and checked deliveries, resolving discrepancies, ensuring stock was processed correctly
• Supported regular stock takes and day to day stock management across the centre
• Created displays and merchandised stock, especially assisting during our elaborate Christmas displays
• Handled and processed complaints calmly, always reaching a resolution
• Trained up newer personnel, assisting them in understanding our processes
• Built strong relationships with customers, providing a personal service that encouraged repeat visits
• Worked collaboratively across a wider team, adapting to different priorities during busy trading periods

Operations Assistant at Homebase

Customer Service Assistant at ASDA

BA (Hons) in Music & Philosophy – Exeter University

A-Levels in Music (B), Philosophy (B), Psychology (B)

GCSEs in English Language (A*), Maths (C) and additional GCSEs