Will Charlton

Dynamic Marketing and Content Creator with hands-on experience managing social media for sports clubs and digital media platforms.

Former

Head of Social Media at Winchester City FC and Sholing FC, responsible for content creation, interviews, match promotion, and audience engagement across multiple platforms. Founder of The Indie Edit, a growing Instagram and TikTok page promoting emerging bands, gigs, and venues, delivering creative content, graphics, and music promotion campaigns while leveraging analytics to optimize performance. Experienced in creating engaging video content for Solent Sports News, driving audience interaction, promoting news packages, and sparking conversations to boost impressions and reach.

Skilled in content strategy, storytelling, analytics, and cross-platform marketing.

Founder & Content Creator - The Indie Edit

(2025-01)

• Promote emerging bands, gigs, and venues on Instagram and TikTok.
• Conduct interviews, create graphics, and manage music promotion campaigns.
• Use analytics to track engagement and optimise content performance.

Content Creator - Solent Sports News

(2023-01 - 2026-01)

• Produced video content for TikTok and Instagram to increase engagement.
• Promoted news packages, upcoming bulletins, and sparked debates for impressions.
• Monitored analytics to refine content strategy and maximise reach.

Head of Social Media - Winchester City FC

(2024-01 - 2026-01)

• Managed all club social media platforms, creating posts, graphics, and video content.
• Produced interviews and match previews to boost fan engagement.
• Promoted club events, matches, and initiatives to increase audience reach.

Head of Social Media - Sholing FC

(2023-01 - 2024-01)

• Ran all social media channels, producing content to grow follower engagement.
• Created graphics, videos, and match promotion campaigns.
• Engaged with fans and promoted upcoming events and club news.

BA Honours Degree - Sports Journalism - Solent University (2023-01 - 2026-01)