Soniya Basu

Instructional Designer and content strategist with experience designing, reviewing, and improving learning content across K-12 education, professional communication, digital platforms, and multicultural learner groups. Designed 500+ learning resources, managed 250+ instructional assets, and used curriculum mapping, active learning, direct instruction, and improved engagement, completion, and learner outcomes.

Business Development Executive - Keet Technologies - Edinburgh, UK

(2025-04)

• Develop content strategy for ScottishIndian.com, creating user guides, blogs, and platform content that translate complex information into accessible resources for diverse UK-based audiences.
• Review existing platform content and advise on improvements to structure, clarity, audience fit, engagement, and SEO performance.
• Coordinate with local organisations, cultural communities, and business stakeholders to align messaging with user needs and service goals.
• Use content performance data and audience feedback to refine digital learning-style resources, improve retention, and strengthen user engagement.

Instructional Design Associate - NewGlobe Education - Hyderabad, India

(2022-02 - 2023-01)

• Designed 500+ teaching resources for grades 1-9 across multicultural settings including Andhra Pradesh, Lagos, and Rwanda, supporting measurable improvement in learner outcomes.
• Reviewed, transformed, and standardised existing teaching materials to improve sequencing, accessibility, lesson clarity, and consistency across regional programmes.
• Managed 250+ learning assets and assessments, aligning content to curriculum goals, direct instruction principles, learner needs, and delivery constraints.
• Worked with academic, design, and production teams to develop end-to-end learning materials, from learning objectives and scripts to assessment items and teacher-facing guidance.
• Streamlined design workflows using sprint-based planning, reducing project delivery timelines while improving engagement and satisfaction from post-training feedback.
• Applied learning design principles to build structured, practical resources that supported teacher delivery, learner participation, and lesson completion.

Manager - Goldenacre Wines and Best One - Edinburgh, UK

(2024-05 - 2025-02)

• Designed and delivered practical team training on customer service standards, stock handling, and daily processes, contributing to a 25% improvement in customer satisfaction indicators.
• Improved operational workflows, shift planning, and service processes, reducing labour costs while maintaining sales performance and service quality.
• Used audit data and customer behaviour insights to identify gaps, improve processes, and support stronger in-store and online delivery performance.

Retail Worker, Part-Time - Goldenacre Wines and Best One - Edinburgh, UK

(2023-02 - 2024-05)

• Analysed stock, delivery, and order patterns to improve online delivery operations, reduce preparation times, and increase repeat orders.
• Created practical process improvements based on POS data, weekly audits, and customer demand trends.

Public Relations Executive - Kokoroko Media - Hyderabad, India

(2021-11 - 2022-02)

• Created targeted digital content and campaign materials, translating audience insights into clear communication assets for launches and outreach.
• Coordinated talent campaigns and brand messaging, strengthening communication consistency across creative and stakeholder teams.

M.Sc. - Intercultural Business Communication - Napier University (2024-08)

M.A. - English Literature - University of Calcutta (2020-04)