Sophia Ball

I hate the word dynamic, but I'm going to use it because it's the only word that seems to make sense of my professional life: I'm at my most happy when crossing the rickety bridge between science and the arts - I have a keen interest in how communications are used in policy and media alike!

As a Psychology graduate and a year's work at YouGov under my bely, I'm well versed in data analysis. I regularly write for different web publications surrounding culture, identity and music. My most recent marketing role was blended creatively and analytically - I produced copy across platforms, undertook focus groups and was involved in content creation at all levels. I undertook these duties, including a more analytical role unpicking insights from the CRM to inform our marketing efforts.

Otherwise, I enjoy creating tongue-in-cheek graphics on Photoshop, and writing poetry.

In my earlier professional life, I worked in person-centred roles: caring for elderly people with dementia, working in education and involving myself in community action. During university, I volunteered with Action For Refugees in Lewisham as a teaching assistant for children who were seeking asylum, or refugee status.

I like to think the things I learned while in those roles guide everything I do. I try my best to bring compassion and understanding to all my endeavours.

Junior Research Executive, YouGov, London

• Feb 2022 - Present · 9 months

• Jun 2021 - Dec 2021 · 7 months

Content Writing/Copywriting

• Landing pages, promotional content (B2B, B2C)
• Newsletters (B2C)
• Social media copy (B2C)
• WordPress navigation and editing
• Internal and external communications
• Blog posts in line with brand ethos and SEO needs (B2C, B2B)
• Proofreading of external and internal communications

-Copy-editing of promotional content

-Using Google Trends to inform campaigns, copy and targeting

-Using Google Ads to craft adverts

Graphics

• Editing images for various marketing channels (please ask for examples)

Event Organising & Press

• Involvement in fashion event organising and communications internally and externally.
• Organising lighting and catwalk for day
• Liaising with designers and answering queries
• Compiling text for brochure and promotional content
• Contacting magazines and publications for press release

Market Research

• Reporting, organising and interpreting focus groups for new product range from conception to finish. Understanding the customer journey to gain insights into our marketing efforts.
• Compiling findings in a report that is easy to follow
• Using Excel to interpret data from questionnaires.

-Using Google Analytics / Google Trends to decipher trends and what language to best use in campaigns

• Psychology BSc: 2.1, First in Dissertation. 
• ABBC In A-Levels (Biology, Psychology, Spanish, Drama)