Sophie Deakin

Highly motivated and results-oriented Yoga Studio Manager with over 7 years of experience in operational leadership within the wellness industry. Proven ability to drive community growth, evidenced by expanding a studio client base from 5,000 to 40,000 and increasing average class attendance by 55%. Expertise in team management, scheduling, event coordination, and utilising Mindbody/Momence software.

Eager to leverage extensive experience in building and operating successful wellness brands to contribute to the launch and growth of the new Rix Capital studio.

Studio Manager (Part-Time) at Re Connect Studio (2026-01 – Present)

• Support day-to-day studio operations, encompassing scheduling and enhancing customer experience.
• Coordinate studio events, activities, and member engagement initiatives.
• Maintain robust relationships with members, instructors, and key stakeholders.

Studio Manager at Hot Yoga Shoreditch (2024-09 – 2026-05)

• Contributed to the significant growth of the studio community, expanding from 5,000 to 40,000 registered clients.
• Increased average class attendance by a substantial 55%.
• Managed a team of over 25 instructors, receptionists, and studio leads.
• Oversaw the scheduling and execution of 25–30 classes per week.
• Delivered more than 15 impactful events, workshops, and outreach initiatives annually.
• Developed innovative new class concepts and tailored corporate wellness offerings.
• Administered class scheduling, performance reporting, health and safety protocols, customer experience management, and studio systems.
• Utilised Mindbody and Momence software extensively for operational efficiency.

Founder & Studio Owner at Yoga Union (2022-05 – 2024-09)

• Founded and successfully developed a thriving yoga studio and wellness brand.
• Directed all operational, administrative, and commercial aspects of the business.
• Spearheaded marketing campaigns, membership development strategies, and community growth initiatives.
• Organised and executed diverse events, workshops, and community partnerships.
• Cultivated a loyal and engaged client base through relationship-led community development.
• Delivered yoga classes, workshops, and events while concurrently overseeing all business operations.
• Engineered substantial business growth leading to its subsequent acquisition by a larger yoga business group.

Yoga Teacher & Studio Operations at Fierce Grace London (2015-01 – 2022-12)

• Completed the comprehensive Fierce Grace 250-Hour Teacher Training programme.
• Provided operational support across three distinct London studio locations.
• Collaborated effectively within a large, multi-site wellness operation, engaging with hundreds of teachers, practitioners, and wellbeing professionals.
• Instructed various yoga classes, led retreats, and conducted specialised workshops.
• Amassed over 2,000 hours of teaching experience, including leading classes with more than 80 participants.

Diploma in Performing Arts – Italia Conti Academy of Theatre Arts