Account Manager - Natoora
(2023-12 - 2025-12)
Premium produce supplier operating across the UK, Europe, the US and Australia
- Delivered seasonal product plans comprising approximately 300 SKUs for major retail accounts Waitrose & Ocado, exceeding sales targets and meeting margin goals through data led range curation and cost optimisation.
- Acted as primary commercial contact for retailer head office teams, strengthening partnerships via clear communication of brand propositions, promotional plans and product performance, influencing joint business planning outcomes.
- Led cross-functional product launches from concept to shelf (with internal Brand, Sourcing, Safety & Operations teams), ensuring new offerings upheld brand positioning and premium quality to resonate with target consumers.
- Monitored market trends, consumer behaviour and sales data to identify category gaps or underperformers. Translated insights into range adjustments, tailored promotions and targeted NPD proposals, improving overall category growth and availability.
- Partnered with Supply Chain and Demand Planning to align supply with marketing activity, optimising forecasts and launch timings to minimise waste in perishable lines while supporting ambitious sales promotions.
Commercial Range Manager - Natoora
(2021-12 - 2023-12)
Premium produce supplier operating across the UK, Europe, the US and Australia
- Planned and managed multi category, seasonal product ranges across retail, e-commerce and wholesale channels (Ocado, Waitrose, Whole Foods Market, Zapp, Eataly, Monoprix Paris, Natoora stores), aligning assortments with each channel's strategy and customer base.
- Identified new product opportunities through trend analysis, range gap assessments and customer feedback and proposed new developments to meet emergent needs.
- Developed seasonal calendars and critical paths, coordinating cross-functional stakeholders (e.g. Procurement, Brand, Operations) to ensure timely launches and consistent product content across all platforms.
Commercial Product Administrator - Natoora
(2019-11 - 2021-12)
- Managed product information and digital assets for hundreds of SKUs, ensuring consistent, high quality content (descriptions, imagery, specifications) across multiple retailer platforms (e-commerce listings and internal systems).
- Coordinated product sample distribution for photoshoots and marketing assets, and maintained meticulous records for product approval and compliance - enabling smooth, timely new product introductions.
Temporary Fashion Head Office Roles - Multiple Fashion Retailers
(2018 - 2019)
Aftersales Coordinator, Dunhill Clothing | Digital Merchandiser, QVC | E-commerce Trade Assistant, New Look | Wholesale Operations Assistant, L.K. Bennett
- Gained versatile experience across fashion retail operations, contributing to e-commerce merchandising, aftersales service and wholesale coordination. Adapted quickly to each organisation's systems and processes, developing a broad understanding of retail business dynamics.
Assistant Buyer - Apricot Clothing
(2014-02 - 2018-01)
Womenswear brand with in-house designed prints and accessible price point
- Spearheaded the launch of a new product category ('Apricot Life' activewear collection) as project lead, managing the full NPD lifecycle from initial concept and design collaboration through sampling, production and successful market launch, establishing a new revenue stream for the brand.
- Collaborated with designers and suppliers to develop trend aligned fabrics, prints and trims that balanced creative vision with commercial viability. Negotiated costs and managed budgets to achieve margin targets without compromising on quality.
- Managed product critical paths and detailed tech specs, coordinating with merchandising and production to ensure seasonal ranges were delivered on time and within budget.
- Conducted ongoing trend research and competitor analysis to inspire design direction and highlight opportunities for product innovation, proactively influencing future collection strategies.
Earlier roles supporting buying and merchandising - Apricot Clothing
(2008 - 2014)
- Progressed through head office positions supporting buying and merchandising, including range planning assistance, product listing management, trade reporting and administrative support.
