Soudeh Garshasbi

I am an enthusiastic and empathetic UX/UI designer with end-to-end UX skills. I help businesses bridge their goals and user needs by designing intuitive, aesthetic, and functional experiences.

I am also a graphic designer. I worked across various industries on various projects ranging from brand identity to advertising and marketing assets, social media content, and web design. Working in graphic design for years has given me a unique viewpoint and a sharp eye for detail.

I transitioned to UX design to expand my skills, solve complex problems for real people, and make a larger impact on business goals. I worked as a UX/UI designer and then moved to the UK to pursue my Master’s in user experience design. This has been a rewarding and challenging journey, showing my determination and resilience.

Throughout my career, I have collaborated with stakeholders and team members on different projects. I researched customer needs and industry standards and managed design projects from concept to delivery, following design thinking approaches. These experiences made me a versatile, empathic, and adaptable designer.

I am hardworking, enthusiastic, and easy to communicate with, and I value getting feedback on my designs. I love meeting new people, solving problems, and learning new skills. I have worked in industries like education, e-commerce, SaaS, media, manufacturing, health, and beauty.

My skill set includes various aspects of design, such as user-centred design, inclusive design and accessibility, user testing, user research, graphic design, design systems, stakeholder management, and more.

Designer

Snappy Snaps | Nov 2022 - Present

• Monitor website issues, collect customer feedback, and report to the development team to improve the UX/UI design of the website and in-store application.
• Developing solutions to simplify the “personalised gift” order process on the website.
• Achieved a remarkable 19.26% increase in branch revenue with excellent customer satisfaction.

UX/UI designer

Binam Group| August 2020 - July 2022

• enhanced user engagement by 28% in the beta version of a SaaS product.
• Improved user engagement and accessibility by following WCAG guidelines.
• Creating web banners and social media content for 3 businesses, driving a 9-16%

increase in followers and customers.

• Creating graphics and illustrations for online platforms, adhering to brand guidelines.
• Created low- and high-fidelity prototypes in collaboration with the team.
• Liaise with Clients and stakeholders to define business requirements and design strategies.
• Video editing, motion graphics for social media, and event photography.

Digital Designer

Bartar Media Group | Aug 2018 - July 2020

• Designed UI/UX of 5+ B2B and B2C websites, enhancing 25% user engagement.
• Managing 30+ Marketing and corporate products within project constraints and tight deadlines.
• quality assurance of digital and print products before publishing.
• Determined possible features and user flows by conducting user interviews and brainstorming sessions with stakeholders.
• Gathered and documented design requirements for the development team.

Graphic Designer (Digital & Print)

Sarobon Group | Aug 2014 - July 2018

• Delivered a 40-page corporate catalogue that secured a key client, drove six additional projects, and raised 15% of agency revenue during the year.
• developed 30+ design projects from concept to delivery, such as brand identity,

catalogues, pamphlets, advertising assets, and calendars.

MSc in User Experience Design | Birmingham City University (BCU), Birmingham, UK | Oct 2023

BA in Visual Communication | University of Science and Culture |