Stacey Smith

Results-oriented Head of Ecommerce with a proven track record of driving significant growth and enhancing customer experience in the premium menswear fashion market. Achieved a 4x increase in net sales over seven years while improving conversion rates from 0.4% to 1.4%. Recognised for expertise in process optimisation, team leadership, and data-driven marketing strategies. I am highly KPI driven and consistently push to deliver performance improvements focused on boosting revenue.

Head of Ecommerce - Belstaff - Head Office, London

(2024-04)

Head of Trade - Belstaff - Head Office, London

(2022-10 - 2024-04)

Senior Trading Manager - Belstaff - Head Office, London

(2019-09 - 2022-10)

Trading Manager - Belstaff - Head Office, London

(2017-10 - 2019-09)

• Grown ecommerce net sales by 400% in eight years.
• Played a key role in building and implementing the companies 3-year strategic plan; resulting in increased operational efficiency, new customer acquisition and sales growth.
• On target to deliver €69M net sales company wide in 2025.
• Re-platformed from Salesforce to Shopify making an estimated saving of £125k per annum.
• Built a tech stack including omnichannel, A/B testing, local currencies, multi-language sites, new payment methods, recommendations, personalisation and customer loyalty scheme.
• Supported two WH migrations, delivering increased demand (3PL), competitive SLAs and bottom-line savings.
• Manage a cross functional team of 15 including Trade, Content, Product, Digital Marketing, CRM, Studio, Data Analyst and Customer Services.
• Control a €2.5m yearly spend for performance marketing.
• Sit on the Senior Management Team alongside Directors and CEO to deliver regular updates on business performance.
• Delivered two full site re-designs, with a focus on UX delivering a conversion increase from 0.4% to 1.4%.
• Own five websites including UK, US, DE, EU & ROW.

Online Concession Trading Manager - Ted Baker - Head Office, London

(2014-11 - 2017-10)

Assistant Merchandiser - Tom Morris - Head Office, London

(2014-03 - 2014-11)

E-Commerce Assistant Merchandiser - Reiss - Head Office, London

(2013-02 - 2014-03)

Senior Merchandising Admin Assistant - Lyle and Scott - Head Office, London

(2012-02 - 2013-02)

Merchandising Admin Assistant - Lyle and Scott - Head Office, London

(2011-02 - 2012-02)

Visual Merchandiser - Gucci - UK Head Office, London

(2010-11 - 2011-02)

Bachelor's - Fashion Buying - Manchester Metropolitan University (2010-06)

A Level - Textiles, English Literature, Film Studies - Cedars Upper School (2007-06)

GCSE - Cedars Upper School (2005-06)