Steve Warner

A highly self-motivated technical sales professional, customer focused with a strong commercial acumen, persuasive in approach with excellent influencing skills. A results driven lateral thinker with strong problem solving skills who thrives on new challenges and opportunities.

Sales Director at Cygnus Instruments (2022-02 – 2026-07)

Responsible for managing all sales activities for Cygnus Instruments, across multiple industries around the world. Cygnus products are used to measure the thickness of items, used on drones, remote operated vehicles and by hand held products, be it subsea, surface or by flying.

• Ownership of implementing the Companies Goals
• Generating Sales Targets, initiatives and plans by generating the Sales Strategy
• Management and development of distributors, key accounts, training schools and customer accounts
• Responsible for the sales CRM system, KPI reports, forecasts, order processing, despatch process and after sales, marketing and engineering support
• Management of sales activities including global travel to exhibitions, conferences, customer visits, distributor knowledge sharing events (including pricing and budgets for these activities)
• Managing 7 members of staff in the sales department
• Bringing new products to existing markets, developing new markets and new applications

Global Sales Manager at Cygnus Instruments (2020-02 – 2022-02)

• Exceeding the sales targets year on year with a growth over the past 6 years greater than 300%
• Developing the worldwide distributor network from just over 40 to 65
• Increasing the direct sales channels to over 15,000 customers
• Finding new business opportunities in different markets, different applications and new regions around the world
• Developing and integrating our products into our customers products

Senior Sales Engineer at Voestalpine SIGNALING Fareham (2016-07 – 2020-01)

Responsible for Voestalpine railway asset monitoring products for mainline rail, metro and tram systems. Designated territories include the UK, Ireland, France, Norway, Spain and Belgium. Within these regions maintained existing customers, identified and developed of new business opportunities and brought to market new products.

Other responsibilities include; exhibitions, product masterclasses, sales conferences and gathering market intelligence. Generating sales forecasts, travel budgets, board reports and marketing brochures.

• New product introduction - Bringing to market new products
• Increasing the market share of Voestalpine products in the UK
• Introducing other Voestalpine group products into the UK market
• Introduced product masterclasses for introduction of new products to the customers
• Overview masterclass for the management of the companies - product presentations, demonstrations, pop-ups, flyers and assisted on product brochures
• In-depth masterclass for the engineers – as above plus hands on training of usage, installation and data analysis

Senior Sales Account Manager at Curtiss Wright Limited (2016-01 – 2016-05)

Covering all Curtiss Wright aerospace products including Crash Recorders & Monitoring Systems. Designated territories included France, Russia and Asia.

Responsibilities included identifying, qualification and development of new business opportunities, generating weekly & monthly market reports and keeping the CRM system updated.

Responsibilities also included managing existing distribution centres / representatives in Russia, Asia and France, assisting them with key customer visits, exhibitions and managing their weekly reports.

• Laying the foundations for a multi-million pound contract with a leading world class manufacturer of aircraft within Europe
• Setting up multi product workshops and seminars for Original Equipment Manufacturers

Sales Account Manager at Westwind Air Bearings (2009-01 – 2015-11)

Reporting directly to the General Manager, responsible for key customer accounts, (£3M revenue) supplying costings, quotations plus generating and maintaining account plans. Developed strong customer relationships in a competitive market and developed new technologies. Providing customers with technical advice and product guidance, (technical manuals and training aids). Assisting in product introduction, investigating and evaluating new technologies with the OEMs.

• Grew international sales by 160% over a period of 6 years
• Grew market share by 500% in key accounts as a result of penetration of new markets in Asia
• Responsible for the marketing and sales of a new product resulting in additional revenue of £1M
• Managed key accounts in Europe, Asia and America. Built strong relationships with the customers
• Responsible for managing repair centres throughout the world, including assisting them to develop sales within their regions, providing product support to their customers and exhibitions
• Liaising with OEMs to develop new products from inception to market – first year revenue =£2M+

Technical Support Engineer at Westwind Air Bearings (2003-01 – 2009-01)

Assisting the sales team with new product introduction. Involving significant customer, end user and supplier interaction. Undertaking audits / approval on authorised repair houses throughout the world.

Electronics Supervisor at Westwind Air Bearings (2000-01 – 2003-01)

Responsible for the management, and coaching of a team of highly skilled electronic technicians. Involving project management, and collaboration with internal and external partners. Negotiate with suppliers regarding costs and delivery of electronic equipment and components. Experienced in the management of a team, including performance management and delegation.

Project Manager at Westwind Air Bearings (1998-01 – 2000-01)

To plan, organise and manage assigned engineering projects and test programs from design to completion. Negotiate with suppliers on costings and deliveries.

• Management of the development from design to production of a new product used in the print industry. Revenue generation of £100M over the product 15 year cycle.

CAD Design Engineer at Westwind Air Bearings (1994-01 – 1998-01)

To develop, design and maintain products from concept to manufacturing, working closely with Engineering, Production and Purchasing. Responsible for all electronic / electrical designs.

Draughtsman at Wayfarer Transit Systems Ltd (1985-01 – 1994-01)

The company designed and manufactured ticket machines, clocking in machines and taxi meters.

A-Level in Maths, Physics and Electronics

HNC in Mechanical Engineering