Stevie Cannon
Creative, Sales, Events, Visual Merchandising Pro
Hire this person
Send a job offer directly to this candidate
About
I am a Creative, Events Set Up and Organising Pro, always field based and hands on, with over 14 years' experience in Luxury Brand Management, Multi Regional Events & Visual Merchandising. My key strengths include an enhanced sense of Creative Strategy and Application, Natural Artistic Flair and Innovation. Coupled with a strong understanding of marketing and commercial implementation of endorsing the brand, service and client experience.
I have strong communication skills. Liaising well at all levels and excel in motivation, creating "hands on" enthusiasm to colleagues from a team & management perspective. I am very organised, methodical and structured within pressurized environments and result driven in approaching challenging new projects.
I feel my diverse creative skill set enable me to adapt a unique perspective in finding bespoke and practical solutions to suit any brief, drawing upon a wealth of employment, projects & studies to date.
Alongside
Art & Design and Photography skill sets.
Experience
Sales/Promotions, In-store Representative - Nespresso (Avidity) / John Lewis Partnership - JLP Exeter/Bristol/York
(2025-01)
Being the go to in-store expert for Nespresso
- Selling Coffee Machines, Bundles & Promotions
- Demonstrating Tech/Functionality, Tasting Consultations
- In-store Collab's/Eventing (Jo Malone/NHS)
- Registering & Setting up customers warrantees
- Applying promotions and placing in-store in-app coffee orders
- Taking QR digital payment
- Regularly Supplies and Taster orders, Stocktakes, Compliance and Standards reporting
- Counter photo uploads
- Training other staff both (Avidity) agency and John Lewis Partners
- Working successfully to daily/wknd targets and a generous commission scheme
Business Accounts Manager (Top #5 Door / #6 Iconic Brands) - L'Oréal Beluxe - Boots Guildford (Surrey Hills & Sussex), W1 HQ
(2021-12 - 2024-12)
Regional Skin Pro Expert managing 6 brands in a top 5 region door: Lancôme, Kiehls, IT Cosmetics, YSL, Urban Decay and LDF fragrance portfolio (Inc. Giorgio Armani, Prada, Mugler, Valentino & Ralph Lauren). Turning a £184K PA Acct into a £422K PA Acct in first 2 years in the role!
- Managing and recruiting several members of staff/training
- Creating countless successful themed events "Retail Theatre"
- Designer brands inspired themed attire
- Working extensively with Teams/Tamigo and in-store Systems/Mainframe
- Incentivising in-store external staff with target driven rewards
- Sourcing prizes/gifts for highest achievers
- Most Successful event to date: Beating all other stores in the region by a landslide! 147% to target and +67% vs last year
- Achieving £18K+ for the month in fragrance portfolio category
- Achieving highest % growth YTD 2023 (+114%!)
- Achieving highest % growth YTD 2024 (+115%!)
- Achieving Highest % M.O.B of Skincare 2023/2024 (+34%!) VS U.K 2nd best of +16%!
Beauty Coach/Account Development Team (U.K Trainer & Events) - Clarins - London, Manchester, Liverpool, Leeds, Lancashire, Kent, Oxford/Bicester
(2021-06 - 2021-11)
National training and development role
- Training in-store beauty advisors
- Hosting Events/Creating retail theatre through hosting how to's
- Staff and customer facing product, ingredient and unique application masterclasses
- Both virtual and in person hosting
- Promote and recruit new clients
- Visiting deficit doors to develop the business
- Working to Objective KPI's and Business Analysis Reporting
- Results driven in Stores/Eventing and Development Opportunities
- Visiting Gold Salon Spa Accounts to train therapists
- Recruit new clients and support with express services and bespoke product consultations
- Visiting keyholder in the Clarins standalone boutique in Bicester Village
- Complete all management duties: Inc store open/close procedures, orders/deliveries, cash/banking, fire, health & safety
- Business reporting/conversion to Clarins HQ and Bicester Group
Clinical Consultant/Events Team/VM Specialist (Mobile) - Estée Lauder/Clinique - Central/Greater London, Surrey/Berkshire, Wales/Scotland
(2006-12 - 2020-10)
Covering Multi-Regional Events & Brand Representation, Demonstrating Advanced Dermatologist Accreditation & Beauty/MUA Certification (14yrs Lauder/Clinique/JML/MAC Trained). Working across both High Street and Travel Retail in the most Prestigious Beauty Halls/Events: Selfridges, Harrods, Harvey Nichols, John Lewis, Fenwick, Covent Garden (Great Skin Lab), LHR Terminal 5 & The Official Queens Opening Terminal 2 and Fabled by Marie Clare.
Collaborative
Roadshows and Pop-up Stores/Events.
- Setting up On-Counter Tech/New Accounts for managers
- Ad-Hoc support duties for the Area Manager across multiple accounts/stores
- Creating New Gift Incentives/Hampers/Displays and Store Specific VM
- Hosting/Dressing the Counter for Charity, Celebrity Makeup Artist, Seasonal and Product Launch Events
- Merchandising New Counter Installations/Refits, Counter/Store Closures
Visual Merchandising Field Operations Management - World Duty Free - LHR/TR/HO 17+ Stores/35+ Windows
(2012-11 - 2017-12)
Driving and Managing the Implementation of Visual Merchandising Standards and Commercial, Creative Displays & Window Installations across all LHR Airport Terminals.
- Coaching and Supervising all new VM assistants/Brand Rep's in the field/VM guidelines
- Corresponding with Head of VM and Head Office Marketing
- Providing Field Reports and Photographic log
- Brand Insight (Beauty Specialist VM) and Market Research feedback
- Troubleshooting and amending any/all issues with the Installation Houses, Head Office
- Commercial Insight/Result Driven: Estee/Event "25K" Increase in sales over a 4 Week period
- Due to successful Commercial & Creative Installation & Interactive Passenger Exp
- Great Client/Brand Relations: Providing VM & Company Installation services
- Brands for Annual Events, New Counter & Product launches (Estee Lauder, Jo Malone, Lancôme)
- Achieved a "Commercialised" Fragrance in store trend/Top 50 SKU's
- Over a 2-week Ltd Event
Multi-Brand Luxury Host/Events, Promotions & Client Services - Blackjack Promotions/OmniServ Group. BAA/Dufry/WDF - LHR/HO
(2010-06 - 2012-11)
Brand Specific Travel Retail Events and Promotions, Creative Marketing and Sales Strategy within London Heathrow Airport Terminals (Inc the Prestige Terminal 5/Queens T2.) Working on behalf of various clients: L'Oréal, Lancôme, Estée Lauder, Bobbi Brown, Jo Malone, LVMH, Pernod Ricard, Diageo Group
- Worked in the head office assisting in the Planning/Buying/Administration
- Seasonally themed and branded calendar of events
- Hosting/Coordinating Events and B2B Filming/Training
- 11+yrs Lauder Trained Consultant/Make-Up Artist Services
- Providing on-counter Consultation, Make-Up Artistry and Skincare Expertise
- WDF/TR Events
- Having full CRB/Airside clearance
- Escort Corporate and Commercial Senior Management and V.I.P's in Brand Focus Visits
Education
BA HONS - Creative Industries - University of Greenwich (2006 - 2009)
1yr Foundation - Journalism & New Media - Roehampton University (2005 - 2006)
A-Levels
