Ecommerce and digital marketing expert, + founder
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Digital eCommerce Leader | Omnichannel Strategist | CRM & Retention Expert
I am a commercially driven eCommerce leader with over 20 years of experience navigating the intersection of technology, marketing, and operational growth. My career has spanned from leading strategy for global agencies like Ogilvy and Razorfish to the entrepreneurial grit of building my own £1M+ multi-channel retail business from a £3k start-up.
I believe that while technology is a vital enabler, successful digital commerce is fundamentally built on empathy, understanding the customer journey, and delivering consistent value.
CRM and Retention Strategy: Specialist in Klaviyo and lifecycle marketing. I focus on driving Customer Lifetime Value (LTV) through sophisticated segmentation and automated post-purchase workflows, turning transactions into long-term advocacy.
Digital Transformation and Consulting: Deep experience in modernising tech stacks, including Akeneo PIM implementations and navigating the transition to headless commerce architecture to create a single source of truth for product data.
Omnichannel Execution: Proven track record in bridging the gap between physical retail (showrooms/restaurants) and online storefronts to ensure a seamless brand experience.
Strategic Marketing: Extensive experience managing complex campaigns for major brands including BBC Top Gear, Mars, Odeon Cinemas, and Center Parcs.
Based in Exeter, Devon, I am passionate about applying my big brand experience to purposeful, growth-oriented businesses where I can take true ownership of the digital mission.
Infrastructure: I led the implementation of Akeneo PIM for major organizations like Scope Charity, creating a single source of truth for product data.
Strategic Growth: I guided heritage brands, such as Highfield Preserves, through the critical pivot from B2B or White-label manufacturing to a modern Direct-to-Consumer (D2C) model.
Future-Proofing: I am active in identifying and implementing emerging technologies, including AI search strategy and headless commerce architecture, to drive ROI.
Scaling: I played a pivotal role in scaling revenue from £800k to £8M in just 12 months.
Operations: I managed the cross-functional complexities of rapid growth, overseeing finance, dispatch, and customer service while leading international channel expansion.
Business Building: I took a specialist extreme sports start-up from an initial £3k investment to over £1M in annual sales.
Omnichannel Mastery: I managed the total integration of web storefronts with global marketplaces, such as Amazon and eBay, and physical inventory, holding full P&L accountability.
Major Brand Experience: I led CRM and email marketing strategies for massive names including BBC Top Gear, Mars, Center Parcs, and Odeon Cinemas.
Core Philosophy: I developed a firm belief that CRM is a strategy of empathy and understanding, using technology, like Klaviyo or HubSpot, as an enabler to drive Customer Lifetime Value (LTV).
Technical Breadth: I am an expert in the plumbing of eCommerce, including Headless, PIM (Akeneo), CRM (Klaviyo), and SEO.
Location and Values: I am an Exeter-based leader focused on purposeful, sustainable, and local business growth.
Marketing: CRM Automation, Lifecycle Mapping, LTV Optimisation.
Technical: Tech Stack Migration, PIM Implementation, AI Search Strategy.
Leadership: Agency Management, Cross-functional Team Leading, Founder-level Decision Making.
Diploma in Direct Marketing, IDM
