Jared Collum

I am a results-obsessed disruptor with a proven track record of success in driving growth and optimizing digital customer journeys. With extensive experience in eCommerce, analytics, and customer experience, I excel in leading cross-functional teams to navigate the demands of hyper-scale-up environments.

Client Lead/Director - CRO & Analytics

Fabric Analytics LTD

• Spearheading consultative engagements for analytics and CRO projects.
• Delivering full-service analytics implementations using GA4, GTM, and Big Query.
• Maintaining 100% client retention and achieving significant revenue growth through upselling and cross-selling services.

Club L London

• Leading eCommerce strategy and operations for international expansion stores on Shopify.
• Implementing Zendesk, achieving a 65% 1-touch rate on automated resolution cases.
• Driving significant growth and optimization across digital channels.

WoolOvers & Pure Collection

• Transforming D2C retail operations during the Covid-19 pandemic.
• Leading contact center teams to achieve a 700% YoY peak revenue growth.
• Delivering structured Agile transformation plans resulting in a 25% uplift in revenue.

Out Of Office & Travel Gay

• Incubating a luxury LGBTQ+ travel concierge platform, doubling company turnover YoY.
• Developing key industry connections, securing marketing funds for major campaigns.

Sky Protect (Domestic & General)

• Leading a 120 FTE integrated service contact center, managing transition to new product lines.
• Surpassing conversion targets and contributing to the development of Sky Mobile insurance products.

Vodafone (Concentrix)

• Supporting day-to-day management and development of major accounts.
• Driving revenue growth and operational efficiency through effective project oversight.

The last decade of practical experience is all the relevant education I have. My formal qualifications haven't played a part in my day-to-day activities for at least 7-years.