Sufian Shafaqat

Luxury retail specialist with proven success delivering exceptional client experiences across globally recognised brands including Dior, Roja Parfums, Tiffany & Co., Alexander McQueen, and Dolce & Gabbana. Known for exceeding sales targets, building long-term client relationships, and delivering personalised fragrance and fashion consultations to high-net-worth clientele. A confident communicator with strong commercial awareness, advanced fragrance knowledge, and a passion for luxury service excellence.

Sales Advisor - DIOR PARFUMS - Selfridges, London

(2025-09)

• Deliver personalised fragrance consultations tailored to client preferences and occasions
• Demonstrate in-depth knowledge of Dior fragrance collections, heritage, and ingredients
• Drive sales through storytelling, layering techniques, and cross-category selling
• Build and maintain a strong client book to encourage repeat business
• Support product launches, in-store events, and promotional activations
• Maintain luxury counter standards, visual merchandising, and stock presentation
• Consistently provide a high level of service aligned with Dior brand values

Luxury Fragrance Specialist - ROJA PARFUMS - Harrods, London

(2024-01 - 2025-09)

• Delivered bespoke fragrance consultations based on individual client tastes
• Built strong relationships with local and international clientele
• Demonstrated expert knowledge of fragrance notes, families, and blending
• Drove sales through cross-selling complementary scents
• Maintained luxury visual merchandising and counter standards
• Supported stock replenishment and new product launches

Seasonal Client Advisor - TIFFANY & CO. - Sloane Street, London

(2023-10 - 2023-12)

• Delivered luxury selling ceremonies aligned with Tiffany service standards
• Built long-term client relationships and loyalty
• Captured and managed client data for repeat business
• Contributed toward store sales targets

Sales Associate - ALEXANDER MCQUEEN - Bicester Village

(2023-06 - 2023-10)

• Personal monthly turnover: £60,000
• Highest single transaction: £20,000
• UPT: 1.7 | ATV: £450
• Built strong repeat clientele
• Personal styling and wardrobing consultations
• CRM outreach and client development
• Stock and visual merchandising support

Sales Associate (Pop-Up) - AMI PARIS - Bicester Village

(2023-05 - 2023-06)

• Monthly turnover: £135,000
• UPT: 2.2 | ATV: £2,000

Sales Associate - DOLCE & GABBANA - Bicester Village

(2022-11 - 2023-05)

• Average monthly sales: £30,000
• Highest transaction: £15,000
• Developed client book via WhatsApp Business

Part-Time Sales Associate - HARVEY NICHOLS - Knightsbridge

(2022-07 - 2022-11)

Part-Time Key Holder - SUIT DIRECT - London

(2021-09 - 2022-06)

Sales Associate - HOUSE OF FRASER - Alexandre of England

(2021-09 - 2022-06)

Princes Risborough School (2016 - 2021)

Henley College (2021 - 2023)