Taseen Chowdhury

Results-driven digital marketing and influencer partnerships professional with experience across social strategy, campaign management, creator relations, and brand growth within agency and in-house environments. Skilled in leading multi-platform campaigns, managing high-value influencer partnerships, and driving measurable engagement and revenue growth for global brands including Sony Music, Estée Lauder, Pinterest, and Universal. Experienced in social-first storytelling, TikTok Shop strategy, talent management, and performance-led digital campaigns.

Campaign Manager at Strudel Labs (2024-07 – 2026-04)

• Led and coordinated a team of 6, ensuring alignment with client goals and timely delivery of objectives as well as delegated tasks effectively based on individual strengths, improving team productivity and efficiency. Also Monitored performance, provided regular feedback, and supported professional development. Acted as the main point of communication between senior management and team members
• Managing multiple TikTok Shop clients, such as Free Soul, Sacheu, Estee Lauder, Medicube, Pinterest, as a TikTok Shop partner that saw a GMV increase upwards of 40% within the half a year that they were run, as well as constantly analysing campaign results and data applicable to streamline and improve performance month by month.
• Driving influencer strategy, selecting partners pitching, developing briefs, negotiating terms, and leveraging it based on performance data.
• Led multi-channel media planning and executed partnerships with external media agencies and stakeholders to maximize campaign impact.
• Ran TikTok Lives and gathered relevant data through constant competitor analysis.
• Designed, coordinated, and executed extensive TikTok campaigns that deliver measurable results with brands such as Sony Music, Universal, and Arista, Pinterest on song and brand promotions.
• Creating proposals and gathering relevant data to execute a longstanding and impactful influencer marketing campaign, which, in total, had an average result of over 95% engagement and writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors and influencers.
• Built and nurtured lasting partnerships with creators, including celebrities, influencers, and content makers, as well as brands, external agencies and stakeholders.
• Negotiated a database of over $1M worth of deals, onboarded creators, and built strong influencer partnerships.
• Developing strategic creative concepts for paid video campaigns across social platforms
• Analysed performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities.

Influencer Talent Manager at Grail (2024-01 – 2025-10)

• Oversaw influencer portfolios and helped talent grow their platform presence while securing brand deals and song promotions on TikTok, Instagram, YouTube and other online platforms applicable.
• Acted as Talent acquisition, scouted and signed new creators, focusing on emerging and established influencers.
• Built and nurtured strong partnerships with brands and agencies to book top talent for campaigns.
• Collaborate with internal teams to shape the overall strategy and expand Grail's talent roster.

Social media and Marketing Assistant at The Digital Sisterhood (2022-06 – 2024-07)

• Create engaging content for social media platforms using Adobe and Canva.
• Monitor platforms for mentions, comments, and messages, responding and engaging with followers for a 43% follower growth.
• Track metrics, analyse performance, and prepare reports on engagement, reach, and growth.
• Stay updated on industry trends and monitor competitor activities on social media.
• Nurture and grow the social media community by building relationships and fostering brand advocacy.
• Copywriting and assisting in creating and running social media ad campaigns.
• Identify and initiate collaborations with influencers or relevant partners.
• Conduct research for content ideas, industry news, and relevant articles.
• Assist the social media team with weekly performance reporting across platforms.
• Stay informed on new social media features, algorithms, and best practices.

Social and Marketing Assistant at Barry M (2023-11 – 2024-04)

• Help the social media team with content creation across all platforms, developing innovative and engaging ideas and handling filming and editing as needed.
• Create reactive social media content that responds to trending topics, cultural events, and platform-specific trends.
• Act as onscreen talent for social media content, delivering engaging and authentic performances that connect with the community.
• Assist the video editor and the broader social media team in editing short-form content for all channels.
• Aid social media coordinators in crafting content briefs for influencers, brands, founders, and creatives to ensure engaging and innovative content for Barry M's social media channels.
• Support in-house shoot productions for all platforms, including coordinating samples for social content production and influencer partnerships.
• Ensure an efficient and organised workflow for video content to meet deadlines.
• Assist in scheduling and publishing content across platforms according to the social media content calendar.
• Monitor content across social platforms, sharing relevant UGC with the social media team for integration into the content plan.
• Stay updated with the latest social media trends and share insights with the team to inform content planning.
• Keep track of trending content creators across all platforms and share insights with the team to inform content partnerships.
• Assist the social media team with weekly performance reporting across multiple social media platforms.

Strategic Development Executive at Strategy Insights (2022-04 – 2023-06)

• Generated 20% of total company revenue through targeted lead sourcing, prospect identification, and strong client relationship management, maintaining a 100% customer satisfaction rate
• Conducted outbound sales across top 5000 firms in Europe and the USA, securing new business and negotiating contract agreements
• Managed a £3M sales pipeline, prioritising high-value opportunities and consistently meeting targets
• Expanded the customer base by developing tailored solutions and value-driven pitches aligned to client needs
• Executed high-volume outreach via LinkedIn, cold calling, and automated email campaigns, securing 20+ successful pitches weekly
• Led and mentored a team of two assistants, driving daily prospecting targets and improving lead generation efficiency
• Analysed sales funnel performance and optimised outreach strategies to improve conversion rates
• Account-managed a portfolio of clients, ensuring seamless delivery, strong relationships, and repeat business opportunities.

MSc in Marketing and Digital Communications – Queen Mary University of London

BA in Media and Marketing – Kings College London