Toby Xi

Final year University College London student with strong interests in football journalism, youth football development, tactical analysis, and sports media. Experienced in research-based writing, audience communication, and analytical reporting through academic, museum, and research environments. Passionate about football culture and long-form storytelling, with strong attention to detail, adaptability, and the ability to communicate ideas clearly under deadlines.

Seeking to develop a professional career within football writing and sports media.

Social Media Marketing Content Creator - Self-employed

(2025-06-28)

• Follow youth football, academy systems, and player development across European football.
• Analyse tactical systems, player performances, and football trends.
• Produce independent football commentary, observations, and analytical writing.
• Strong interest in long-form football storytelling and sports journalism.

Research and Public Interpretation Intern - British Museum - London, United Kingdom

(2022-06 - 2022-07)

• Conducted detailed research and organised collections information.
• Drafted concise interpretive content for public audiences in English and Chinese.
• Developed strong editorial discipline, written clarity, and research organisation skills.
• Worked with historical material and audience-focused communication projects.

Marketing and Research Intern - Poly Auction China - Beijing / Shanghai, China

(2025-05 - 2025-06)

• Assisted with market research, reporting, and presentation preparation.
• Worked with deadlines and collaborative professional workflows.
• Supported audience-focused communication and analytical reporting tasks.
• Developed research and organisational skills within a fast-paced environment.

BA - Archaeology and Anthropology - UCL (2023 - 2026)

MSc - International Business - Bayes Business School (2026 - 2027)